A while ago Google released world’s most popular mobile OS (Android). They made it intuitive, easy to use and rich with features. Now we know the reason. Paid search revenue on mobile has witnessed a tremendous growth and now accounts for 19% of its US ad revenue. If the trend continues Google’s mobile search revenue will account for 30% of its US ad revenues and desktop revenues will fall by 43%.
Brightedge Mobile Share report states that US smartphone adoption grew by 30% in 2012 and is still going strong. By the end of 2012, 50% of all internet traffic was mobile traffic.
If your site is well optimized for mobile web browsers and has options like FaceBook login then people will be prompted to make purchases with their handsets.
People are using mobile for more and more local searches and when people are searching local, it means that the need is immediate.
Google has also announced that sites that provide a bad mobile web experience may not be ranked that well.
If you own a local business or any business for that matter optimizing your site for a rich mobile user experience will be a fantastic idea. Most don’t do it because they have no idea of how much traffic and salesthey are losing by not doing anything about it.