9628-312 Principles of O&O Marketing - General
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Pass mark: 11/11 (100%)
Duration: 15 minutes
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0.0 What is Marketing?
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1.1 Explore the philosophies of the seven different principles of marketing (7Ps)
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1.1 Understand the application of logic in coding
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1.2 Recognise and describe the use of common languages
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2.2 Shared Objectives
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2.2 Shared Objectives
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2.3 Principal methods and behaviours in influencing others
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3.1 Key pinch points in the life cycle journey
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3.1 Stages of the customer lifecycle
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3.2 Different channels to engage different customers and different market segments
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4.1 The components of a marketing campaign
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4.2 Segmentation of customers to facilitate customer relationship marketing
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4.3 Types of customer relationship marketing
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4.4 Matching audience engagement to appropriate channels and messaging
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5.1 The legal, regulatory and ethical requirements related to the business of selling or marketing
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5.2 Components of a risk management framework
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5.3 Return on Investment (RoI) and measuring the outcome of a campaign
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Thank you for completing the Principles of Online and Offline Marketing General Quiz!
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Question 1 of 13
1. Question
Where does an emailers spam go/if reported?
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Question 2 of 13
2. Question
What’s eBay?
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eBay is where transactions are business to business, customer to business and customer to customer.
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eBay is where transactions are business to business, customer to business and customer to customer.
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eBay is where transactions are business to business, customer to business and customer to customer.
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Question 3 of 13
3. Question
What headings do you see in a risk management plan?
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Question 4 of 13
4. Question
Which of Belbins roles is the gel to help the team complete the task?
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Question 5 of 13
5. Question
What can SWOT do?
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Question 6 of 13
6. Question
where would you find most creative arts people
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Question 7 of 13
7. Question
where would you find most business people?
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Question 8 of 13
8. Question
Where would you find the shortest videos?
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Question 9 of 13
9. Question
Which Platforms Display Adverts Based on Keywords?
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Question 10 of 13
10. Question
Which Platforms Display Adverts Based On Audience Segmentation?
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Question 11 of 13
11. Question
On the Data Protection Act what 3 of these sensitive information has more Legal protection
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Question 12 of 13
12. Question
Which file format is audio only?
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Question 13 of 13
13. Question
Which file formats does YouTube support?
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