9628-312 Principles of Online and Offline Marketing – General 2

Which of the following is considered part of the Marketing Mix?

Which of the following is from the original marketing mix devised by E. Jerome McCarthy?

How many elements comprise the Marketing Mix?

Which of the following focuses on TOMORROW in what an organisation wants to become?

Which ONE of the following focuses on TODAY in what an organisation wants to become?

“We value diversity and equality” is a statement that is an example of which of the following?

“A better transports system for all” is a statement that is an example of which of the following?

“To deliver quality training” is a statement that is an example of which of the following?

Which ONE of the following Belbin’s character types is described as having….

Strengths: Outgoing, enthusiastic. Explores opportunities and develops contacts.

Allowable weaknesses: Might be over-optimistic, and can lose interest once the initial enthusiasm has passed

Which ONE of the following Belbin’s character types is described as having….

Strengths: Co-operative, perceptive and diplomatic. Listens and averts friction.

Allowable weaknesses: Can be indecisive in crunch situations and tends to avoid confrontation.

Which ONE of the following Belbin’s character types is described as having….

Strengths: Mature, confident, identifies talent. Clarifies goals.

Allowable weaknesses: Can be seen as manipulative and might offload their own share of the work.

Which ONE of the following Belbin’s character types is described as having….

Strengths: Creative, imaginative, free-thinking, generates ideas and solves difficult problems.

Allowable weaknesses: Might ignore incidentals, and may be too preoccupied to communicate effectively.

Which ONE of the following Belbin’s character types is described as having….

Strengths: Sober, strategic and discerning. Sees all options and judges accurately.

Allowable weaknesses: Sometimes lacks the drive and ability to inspire others and can be overly critical.

Which ONE of the following Belbin’s character types is described as having….

Strengths: Single-minded, self-starting and dedicated. They provide specialist knowledge and skills.

Allowable weaknesses: Tends to contribute on a narrow front and can dwell on the technicalities.

Which ONE of the following Belbin’s character types is described as having….

Strengths: Challenging, dynamic, thrives on pressure. Has the drive and courage to overcome obstacles.

Allowable weaknesses: Can be prone to provocation, and may sometimes offend people’s feelings.

Which ONE of the following Belbin’s character types is described as having….

Strengths: Practical, reliable, efficient. Turns ideas into actions and organises work that needs to be done.

Allowable weaknesses: Can be a bit inflexible and slow to respond to new possibilities.

Which ONE of the following Belbin’s character types is described as having….

Strengths: Painstaking, conscientious, anxious. Searches out errors. Polishes and perfects.

Allowable weaknesses: Can be inclined to worry unduly, and reluctant to delegate.

Which 7 of the following are considered key pinch points in the life CUSTOMER lifecycle journey?

Which SEVEN of the following are considered part of the Customer LifeCycle?

Sequence the following in the correct order

Asking your customer to make recommendations about your organisation is an example of which ONE of the following?

How many stages to the Customer LifeCycle?

• 1. Emails

  2. TV / Radio

  3. Paid search / Organic search

  4. Social Media

  5. Cold calling

  6. Online / Offline

  7. Third party referrals/word of mouth / refer a friend

The above list are examples of….?

SWOT is an acronym for?

Which TWO of the following is the most common translation for the acronym PESTLE?

1. Research and Analysis

2. Competitor analysis

3. SWOT

4. PEST

5. Marketing Brief

6. Audience identification or segmentation

7. Different media types

8. Value proposition and positioning

9. Call to Action

10. Mechanisms / Tools

11. Measurement

12. Evaluation

13. SMART targets / Return on Investment / Measures of success

The items of the above list are all components of….?

A clear statement which –

1. explains the product benefits

2. explains how an offering solves customers’ problems, and

3. differentiates the offering from the competition on the context of actual benefit

Is called?

Which of the following is included in the acronym SMART?

Which of the following is NOTincluded in the acronym SMART?

How many types are considered part segmentation?

Identify the FOUR Segmentation types

Which segmenting type does Lifestyle Attitude fall under?

Which segmenting type does Rate of Use fall under?

Which segmenting type does Postcode fall under?

Which segmenting type does Age, Gender, Religion fall under?