Selling Services Online
t is relatively easy to sell products online. Just create a product page. How does one get to sell services online? It is undoubtedly tougher to sell services online than products.
Online content that describes a service should focus on the possibility of working with someone, a new client, without a sales pitch or making any commitment or giving any impression of offering a commitment. It sounds like a tall order, but it can immensely help sell your services over online platforms.
Explain what the prospect will experience at every single stage of the services offered. This will give a customer a better grip on the situation. They will feel empowered right from the start. The transparency offered helps build trust amongst the parties.
The prospect will be immensely comforted if informed in advance about the date of delivery or completion of the service provided. Whenever we fail to answer these critical and crucial questions in our webpage copy, we make a fatal mistake.
Roy H. Williams said “people go only to places that they have already visited in their minds.” Now there are ways to explore both of these scenarios. First, we can easily get the prospect to trust us and benefit from our services offered, as well as to get the prospect to imagine the entire user experience and enjoy it too. There are plenty of strategies that will ensure something like this, but let us first explore what I like to call “Mental Walk-through”. It is something like a mental picture of what a prospect feels while working with you. Buttons that read like, “Project Timelines” can be very effective in getting the message across.
Selling services online is easy once you know what’s involved. Here’s 7 tips that will guarantee success.