Five tips to maximize your mailing list signups

Include a signup form on every page One of the most effective ways to drive mailing list subscriptions is to invite users to subscribe on as frequent a basis as possible. A dead simple way to do this is to include a signup form on every page of your website. Location can vary; some sites feature signup forms in headers, sidebars or in the middle of page content, while others place them less conspicuously in page footers. Obviously, the more prominent the positioning, the more likely it is that users will see the form, so as a general rule, footer signup forms don't work as well. The New York Times includes signup forms for its email newsletters in article content. Make sure the call-to-action is descriptive if not compelling The appeal of signing up to your mailing list might be obvious to you, but is it obvious to your users? A compelling call-to-action is an incredibly important factor in driving mailing list signups, but far too many companies still use weak calls-to-action like "sign up for our email list." Calls-to-action should always describe the value provided. For example, "sign up for our email list to receive exclusive offers" or "sign up for our mailing list and get early access to special events" is a reasonably strong call-to-action. High-end retailer Barneys New York might have a well-known brand, but its call-to-action on the email signup form below leaves a lot to be desired. In some cases, it can be worthwhile to employ calls-to-action that encourage users to subscribe with a direct incentive. For instance, some retailers offer the promise of a coupon in exchange for a signup ("sign up for our email list and receive 25% off [...]

By |2017-04-20T18:52:02+00:00April 20th, 2017|Categories: Email Marketing|Tags: , , , , , |Comments Off on Five tips to maximize your mailing list signups

Five tips to maximise time spent with online video

{elcr} As a brief recap, I provided four tips to engage people in full-screen teaser video ads: stream video through available ad unit 'windows', maximise the video size, set user expectations, and respect the consumer journey.So, once the user has engaged in the full-screen experience (sometimes a 970x546 overlay on desktop and full screen on mobile), how can brands keep their attention for as long as possible? Here are five tips: 1. Video must be the main act Brands love television and they love creating video content. There’s nothing quite like the blank canvas of 15-30 seconds of sight, sound and motion that video provides. And yet, designers and brands are repeatedly tempted to wrap the video in animation and other elements or to forget the video altogether and rely on games and other rich media instead.While this can be successful, particularly for innovative and authentic designs, our experience shows that using video as the main act and maximising its prominence provides more consistent results.For example, in the two different video ad layout designs below, within a standard in-stream video format canvas, the video on the left is just 21% of the available pixels – while the right hand side uses 75% of the pixels.  However, users also love the interactivity of online video so, while video is the main act, the primary video spot is not the full story… 2. Use multiple video assets We often see average time spent in the engagement parts of a video unit greater than the length of the primary video spot itself.Why? On average, shouldn’t users leave the unit before the end of a 30 second video?Sometimes people stay with the brand experience because of engaging interactive elements and [...]

By |2017-11-07T08:34:21+00:00August 8th, 2015|Categories: Online Advertising|Tags: , , |Comments Off on Five tips to maximise time spent with online video

49 email marketing tips for beginners

{elcr} After writing a list about social media tips for beginners last week and thoroughly educating myself in the process, I thought I’d do the same for email marketing this time.  I’m going to focus on five key areas: Getting started Content Subject line Sending Managing subscribers  Getting started Define your audience. Make sure you understand who you are sending emails to and what type of content they are likely to be receptive to.  Split your email list into targeted segments so you can deliver content to a more specific audience. This is likely to be more effective than blanket-emailing everyone on your contacts list.  Always get permission from people before adding them to your email list. Preferably use a double opt-in system.  Read up on how to avoid spam filters. Your email marketing client should have some specific advice on this. Refer to it every time you send an email.  Invite people to sign up to your email list. There are tons of ways to do this, but one approach is to ask people during the checkout process. You could use a popup, but be careful not to annoy people.  Offer people something in return for signing up. Why should anyone care what you’ve got to say? There has to be something in it for them, such as exclusive content or offers. Or at least the promise of genuinely useful information. Promote your email newsletter on social media by asking followers to sign up.  Don’t buy email lists from some dodgy data company. If you want to get in front of a specific audience you’re better off asking to be included in an already established newsletter in your industry.  Content Tailor your content to [...]

By |2017-11-07T08:34:23+00:00July 27th, 2015|Categories: Email Marketing|Tags: , , |Comments Off on 49 email marketing tips for beginners

WordPress Seo Tips, The best of SEO 2015

{elcr} This Video for ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. ...

By |2017-11-07T08:35:46+00:00April 18th, 2015|Categories: #1 Page Google|Tags: |Comments Off on WordPress Seo Tips, The best of SEO 2015

Nine surprisingly lengthy tips for cutting and editing your copy

{elcr} Reducing wordcount matters because the online space is a tough reading environment.  Here's a quote from Steve Krug's Don’t Make Me Think: When we’re creating sites, we act as though people are going to pore over each page, reading our finely crafted text… What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest… We’re thinking “great literature” (or at least “product brochure”), while the user’s reality is much closer to “billboard going by at 60 miles an hour".  As far back as 1997, Jakob Nielsen found that by cutting copy in half, you could score an improvement in measured usability of 58%. Today’s multi-platform reality has only underlined the brevity imperative. As Nielsen said in 2011: We've known for 14 years that it's best to be concise when writing for the web. Mobile simply reinforces this point and stretches it to the limit. Short is too long for mobile. Ultra-short rules the day. Less is more. It makes your content look like less effort to engage with, which in turn raises the possibility of someone actually reading it. It also, as a compliance officer reminded me recently, makes for a smoother review/approval process. ‘The less you write, the less I have to caveat,’ he said. So let’s cut to the chase… Think less about cutting, more about tightening Editing copy is about combining precision and concision. Online, things can be exactly as long as they need to be, not a word more or less: you don’t have to fill a para or slash two columns of text, just so that it’ll sit [...]

By |2017-11-07T08:35:53+00:00April 2nd, 2015|Categories: Online Copywriting|Tags: |Comments Off on Nine surprisingly lengthy tips for cutting and editing your copy

12 handy tips for writing better web copy

{elcr} There are just a few criteria that have to be taken into account to maximise the impact of your copy, whether it be for marketing materials or a blog post. And to be clear, these are guiding principles rather than hard and fast rules. For more on this topic you can read my 10 tips for writing irresistible headlines or book yourself onto our online copywriting training course... Get the important information upfront This is also known as the inverted pyramid method, which essentially means that readers should be able find out everything they need to know from the opening few paragraphs. You start with all the important information then move onto the additional detail and a more in-depth explanation. It’s commonly used in news journalism, where reporters cram all the important details into the first line, such as in this topical example from the BBC: Remember that people will be scanning your web copy, so they need to be able to glean the important information upfront or they’ll go elsewhere. Know your audience Aside from all the technical aspects, this is one of the most important criteria for writing for the web. You need to be aware of who your audience is so you know the type of content that will appeal to them and the level at which it needs to be pitched. This might involve dumbing things down to an extent. Not everything need to be aimed at the lowest common denominator, but things need to be written so that people can understand it and aren’t turned off by it. A lot of this should have already been hammered out when coming up with your content strategy, but you need to [...]

By |2017-11-07T08:36:06+00:00February 25th, 2015|Categories: Online Copywriting|Tags: |Comments Off on 12 handy tips for writing better web copy
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