The Rise in Social Media Marketing

http://www.funnyordie.com/videos/19a3fc3730/moonesta-what-drug-companies-don-t-tell-you Are you keeping up? Over the last few years social media has grown and grown, with Facebook and Twitter dominating the space. The popularity has not only grown among consumers it is slowly taking over all aspects of business life too, with marketers ensuring that social media is implemented into marketing strategies - according to recent research two thirds of companies say that social media provides tremendous opportunities for their business. The key long term purpose of social media marketing is to build brand awareness, increase engagement with customers and suppliers and increase traffic to your website which subsequently raises the probability of converting those visitors into customers. The social media leader In July 2010 the number of people using Facebook reached to an almighty 500 billion users, making Facebook the clear leader of the global social networking phenomenon. According to recent research, Facebook is the second most visited website in the UK ? 1 in 6 internet pages viewed in the UK was a Facebook page. Therefore, as Facebook continues to evolve the benefits for businesses to get involved are endless. Businesses can create their own company ?page? on Facebook and customers and suppliers can share their experiences, post reviews and the company can promote special offers, news and more importantly, link back to their own website. Tweet tweet As of June 2010, close to 125 million people use Twitter, an online based service that lets people ? and organisations ? send frequent and short updates to their followers. Twitter is extremely valuable to organisations large and small because it is much more instant and interactive than any other online channel available. Customer service/reputation management Social media marketing doesn?t just provide another [...]

The Future of Content Marketing

Brands recognise that content is a vital way to reach and engage with consumers, whether they’re selling biscuits or bank accounts. What is proving challenging is getting these organisations to realise that content is no longer a bolt-on; something to be added into a website when time allows. Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative output. The Future of Content Marketing report, published in association with Oracle Marketing Cloud, examines how content marketing has changed and how brands need to alter their approach to remain current and relevant. Themes explored Data-driven content marketing. Whether overt or not, content is always custom. Bi-directional content. In an omnichannel environment, content is not a one-way communication, it is a conversation. Automation. Customers are aware of the inauthenticity of automated responses to human questions but on the flip side are happy to receive automated content if it is intelligently designed and delivered. Multinational multichannel. Navigating customer segments in a single territory already encourages an exponential growth in the amount of content needed to engage with customers. Moving content across borders only exacerbates the problem. Measurement. The future of content goes far beyond driving results in search or unique web visits. Social. While social platforms are becoming the hub for content conversations, little has changed when it comes to the importance of remaining relevant and authentic on social. Interruption is fine, even in one-to-one messenger conversations, as long as it fits both criteria. Utility. Successful content is always going to be useful content. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues and opportunities for content marketing, examining the current landscape and how it is evolving. Phase 2: A series of in-depth interviews with a number of senior [...]

By |2016-10-15T11:34:02+00:00July 12th, 2016|Categories: Research|Tags: , , , , , , |Comments Off on The Future of Content Marketing

Social Media Strategy Best Practice Guide

Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, measurement considerations, hallenges and opportunities for creating your social media strategy. It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide. For more details on the main features of social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, read the complementary Social Media Platforms Overview report. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media. Lead author The lead author for our social media best practice guides is Michelle Goodall, an experienced consultant. She has more than 17 years’ B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support. She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others. Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart people write / make / do and getting to grips with Peach and other peripheral / transformative / game-changing technologies for her clients. Contributors The author and [...]

By |2016-10-15T11:40:30+00:00June 3rd, 2016|Categories: Research|Tags: , , , , , , , , , , , |Comments Off on Social Media Strategy Best Practice Guide

Social Media Best Practice Guide

According to research by GlobalWebindex, 93% of internet users have at least one social media account. With social media touching so many areas of an organisation, the process of getting social media right has never been more important. This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: 1. Social Media Strategy Best Practice Guide The aim of this research is to identify best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy. As social media platforms continue to evolve at a rapid rate we also cover some of the exciting developments taking place in social media. 2. Social Media Platforms Overview This report's purpose is to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications. Throughout both reports, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for these guides. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees [...]

By |2016-10-15T11:41:25+00:00June 2nd, 2016|Categories: Research|Tags: , , , , , , , , , , |Comments Off on Social Media Best Practice Guide

Social Media Platforms Overview

Part of our Social Media Best Practice Guide bundle, this report aims to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, as well as what to consider when making the business case for social media platforms. It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications. Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide. For more details on best practice approaches, techniques, challenges and opportunities for creating your social media strategy, read the complementary Social Media Strategy Best Practice Guide. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media. Lead author The lead author for our social media best practice guides is Michelle Goodall, an experienced consultant. She has more than 17 years’ B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support. She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others. Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart [...]

By |2016-10-15T11:42:14+00:00June 2nd, 2016|Categories: Research|Tags: , , , , , , , , , |Comments Off on Social Media Platforms Overview

How to Market Your Art Creations Online

Selling art online can be somewhat of a conundrum for artists. In the days of the internet it is not enough to just be a good creator or communicator, one must be able to ensure his art reaches the right audience. One needs to continuously expand the circle of people who will be interested in buying the art. If the artist does not make a continuous concerted effort to showcase his creations, he will be unable to market or sell his art. Promoting art for an artist should not feel overpowering, he need not do everything at once. http://www.hulu.com/watch/743285 Great Artist Portfolio Creating a great artist portfolio has two major goals. It will help an artist develop his brand and help an artist showcase his creations at different art competitions, can be used to display at websites and these portfolios could be used to attract the audience and help them make an informed buying decision. Website Online Marketing today has become the buzzword in every industry and the art industry is no exception to the rule. It has become imperative for every artist to have his own website or a page dedicated to his work on popular art sites. This online presence provides buyers an easy access to the artists work. Social Media Marketing Social media today has developed into a influential instrument for reaching out to new aficionados and keeping in contact with established ones. It is essential for artists today to create/maintain and update their individual accounts on sites on such as Facebook, Instagram, Tumblr, and Pinterest. These social media accounts will help create and maintain interest in the work of an artist. Network In today's connected world it is important for [...]

By |2016-10-15T11:48:15+00:00May 10th, 2016|Categories: Research|Tags: , , , , , , , , , , , , , , |Comments Off on How to Market Your Art Creations Online

Social Quarterly Q2 2016

Social media is evolving rapidly, and the Social Quarterly provides an overview of the latest trends in the industry. It contains information which can be translated into your own documents, allowing you to prepare a pitch or use internally at a moment's notice. The Social Quarterly examines the current social media landscape, trends and updates on various social platforms and considers what will happen next. Updated four times per year, it will help to quickly surface statistics and trends you can use and react to immediately. This time, the second edition of the Social Quarterly looks at developments on Instagram and Snapchat, includes statistics on private messaging apps, takes a closer look at the roles of both millennials and parents and includes the regular updates on user numbers and mobile social media usage. Bringing to life data from the Internet Statistics Compendium and the Econsultancy blog, the Social Quarterly is the best of social in an easy-to-digest format. The Social Quarterly will allow you to: Stay up to date with regular developments across multiple social media platforms. Present and pitch at short notice with clear and effective data. Pinpoint areas in which you want to find out more and use the linked Econsultancy resources and blog posts to do this. Spot potential ways your company could be using social media but is not currently. Research from Econsultancy

By |2016-10-15T11:49:43+00:00May 6th, 2016|Categories: Research|Tags: , , , , , , |Comments Off on Social Quarterly Q2 2016

Internet business: Avon calling for social media

The April 23rd Wall Street Journal article by Emily Glazer titled “Avon Is Late to Social Media’s Party:With U.S. Sales Flagging, Representatives Want to Harness Facebook, Twitter and Other Web Tools” is an interesting example of many companies that have been very slow to grasp the power of social media. http://www.youtube.com/watch?v=0Tc4fC8momU Especially with a cosmetics product line sold door-to-door, where relationships are everything if you want women to allow you in to their homes, it would appear rather obvious that social media could be utilized to create the foundation of those in-person relationships. Glazer’s article begins: The Avon Lady needs to spend more time on Facebook. Avon Product Inc., famous for sending its representatives door to door, is losing traction in the U.S., where many time-stressed consumers are increasingly buying their cosmetics on the Web. Operating profit per representative in the U.S. has plunged 75% over the past decade, according to an analysis by Sanford C. Bernstein. Turning around that decline will be a big item on the long “to do” list for new Chief Executive Sherilyn S. McCoy, who joins the company Monday after 30 years at Johnson & Johnson. If I were Ms. McCoy, I would be less concerned about technology at Avon corporate headquarters and more concerned about teaching all Avon representatives how to effectively use social media. Of course, that would first require that Avon itself understand that social media is about sharing and not selling. A quick look at Avon’s U.S. Twitter account – – shows a company that does not really understand social media interaction. And on the home page of Avon’s website there are no social media icons. What boggles my mind is that a company [...]

By |2016-10-15T12:39:33+00:00April 5th, 2016|Categories: Content Marketing|Tags: , , , , , , , , , , , , , |Comments Off on Internet business: Avon calling for social media

Content Marketing for Web, Mobile and Social Media (2016-10-13, Etc Venues, Tenter House, London, United Kingdom)

{elcr} For your digital marketing to be effective you need to provide content that’s useful to your customers and that advances your business objectives in a measurable way. It is also vital to create high engagement by building and maintaining a community around your content. As users spend an increasing amount of time on a range of social media channels, brands need to understand where their users are most active and how they can interact and engage with them most effectively.  All of this requires careful analysis and planning. The disciplines of content strategy provides the framework for ensuring that your content delivers on these essential requirements across all relevant digital platforms. View full post on Training from Econsultancy

By |2017-11-07T08:33:47+00:00March 23rd, 2016|Categories: Training|Tags: , , , , , , , , |Comments Off on Content Marketing for Web, Mobile and Social Media (2016-10-13, Etc Venues, Tenter House, London, United Kingdom)

Fashion & Beauty Monitor – Social Media and Online PR (2016-06-15, Etc Venues, Marble Arch, London, United Kingdom)

{elcr}  Powered by Econsultancy Fashion & Beauty Monitor and Econsultancy team up to offer one of the UK’s most popular social media and online PR courses, now specifically tailored for fashion, beauty and luxury brand professionals. You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement. View full post on Training from Econsultancy

By |2017-11-07T08:33:50+00:00March 4th, 2016|Categories: Training|Tags: , , , , , , , |Comments Off on Fashion & Beauty Monitor – Social Media and Online PR (2016-06-15, Etc Venues, Marble Arch, London, United Kingdom)
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