10 Things To Kickstart Your Digital Career

Image Credit: Bethany Legg via Unsplash   So you’ve decided to take the plunge into digital marketing – congratulations! Digital marketing is one of the most diverse and exciting industries out there. New technologies, new audiences and new disciplines are cropping up every day. And as this growing industry continues to expand into more areas of our lives, the opportunities for innovation are endless. This is a great career choice for the innovative and fearless, and is perfect for self-starters. Here are 10 things you can do today to kickstart your digital career. Seek out influencers An eagerness for learning is vital for all who want to ‘make it’ in this constantly evolving industry. The nature of digital marketing means that search algorithms and the ‘rules of the game’ are constantly shifting. With more advertising platforms and audiences than ever before, sifting through the abundance of advice articles isn’t easy, but it’s worth it if you want to stay ahead of the learning curve. Some influential voices to seek out in the first instance include Rand Fishkin at Moz blog, Neil Patel at Quicksprout, and Search Engine Land’s Danny Sullivan — read, share, and curate their content. Participate in digital marketing training Learning the skills and tools of the trade will help you decide which areas of digital marketing you most want to pursue in your new career. You can complete a digital marketing training course over the space of 12-18 months, learn the skills you need to succeed, and gain an apprenticeship within a marketing company. No need to enrol on a digital marketing course at a University, simply check out the this provider of digital marketing training in London, and start applying! [...]

By |2017-08-10T13:38:26+00:00August 9th, 2017|Categories: Training|Tags: , , , , , , , |Comments Off on 10 Things To Kickstart Your Digital Career

The Rise in Social Media Marketing

http://www.funnyordie.com/videos/19a3fc3730/moonesta-what-drug-companies-don-t-tell-you Are you keeping up? Over the last few years social media has grown and grown, with Facebook and Twitter dominating the space. The popularity has not only grown among consumers it is slowly taking over all aspects of business life too, with marketers ensuring that social media is implemented into marketing strategies - according to recent research two thirds of companies say that social media provides tremendous opportunities for their business. The key long term purpose of social media marketing is to build brand awareness, increase engagement with customers and suppliers and increase traffic to your website which subsequently raises the probability of converting those visitors into customers. The social media leader In July 2010 the number of people using Facebook reached to an almighty 500 billion users, making Facebook the clear leader of the global social networking phenomenon. According to recent research, Facebook is the second most visited website in the UK ? 1 in 6 internet pages viewed in the UK was a Facebook page. Therefore, as Facebook continues to evolve the benefits for businesses to get involved are endless. Businesses can create their own company ?page? on Facebook and customers and suppliers can share their experiences, post reviews and the company can promote special offers, news and more importantly, link back to their own website. Tweet tweet As of June 2010, close to 125 million people use Twitter, an online based service that lets people ? and organisations ? send frequent and short updates to their followers. Twitter is extremely valuable to organisations large and small because it is much more instant and interactive than any other online channel available. Customer service/reputation management Social media marketing doesn?t just provide another [...]

The Future of Celebrity Marketing

The Future of Celebrity Marketing, a Celebrity Intelligence report produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. Thanks to the advent of social media and the subsequent rise of online influencers, a new generation of talent has emerged for traditional celebrities to compete with. The report looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with. Backed by independent online research, the findings demonstrate the impact social media is having on celebrity engagement and assess how the future market is shaping up. Read to discover: Global celebrity engagement practices. Expert opinions and findings from leading voices in the industry. Budgets and predicted growth. The impact of social media. Priorities and tactics. Current and future trends. About Celebrity Intelligence Celebrity Intelligence is the ultimate celebrity engagement tool. We are the industry's only tool providing celebrity contacts, in-depth celebrity profiles and intelligence, celebrity events information and a live Buzz Index of 'who's hot and who's not' all in one place. Covering film, TV, music, fashion, sport and more, we provide everything you need to know to make intelligent decisions about which celebrities to work with, when and why. To find out more about Celebrity Intelligence, or for more information about the report, please contact Centaur Marketing's Content Marketing Manager, Priyanka Mehra Dayal, at priyanka.mehra-dayal@centaurmedia.com.  Download a copy of the report to learn more. Research from Econsultancy

By |2016-10-15T11:34:21+00:00July 8th, 2016|Categories: Research|Tags: , , , , , , , , |Comments Off on The Future of Celebrity Marketing

United States : Webster names Todd Purcell New SVP of Digital Marketing.

Webster Bank today announced that Todd Purcell has joined the http://www.slideshare.net/lvera50/tdr-tv-dpena-moya-presentation-transcript company as senior vice president and director of digital marketing. He is based in Waterbury, Conn., and is responsible for the planning, design, and execution of a comprehensive digital marketing strategy that includes website development, search optimization, paid display, email marketing, and social media marketing. Purcell has more than 20 years of digital marketing experience in the wealth management, insurance, and banking sectors. He has driven large-scale digital transformation initiatives at JPMorgan Chase, American Express, Smith Barney, USAA, and most recently at The Hartford and MetLife. A resident of Avon, Purcell earned an MBA from Fordham University and an undergraduate degree in Business Management from Cornell University. Webster Bank is a leading regional bank serving businesses and consumers in the northeast and is celebrating its 80th anniversary. [c] 2016 Al Bawaba (Albawaba.com) Provided by SyndiGate Media Inc. ( Syndigate.info ).

By |2016-10-15T11:40:09+00:00June 5th, 2016|Categories: Research|Tags: , , , , , , , , , , , |Comments Off on United States : Webster names Todd Purcell New SVP of Digital Marketing.

Social Media Strategy Best Practice Guide

Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, measurement considerations, hallenges and opportunities for creating your social media strategy. It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide. For more details on the main features of social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, read the complementary Social Media Platforms Overview report. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media. Lead author The lead author for our social media best practice guides is Michelle Goodall, an experienced consultant. She has more than 17 years’ B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support. She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others. Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart people write / make / do and getting to grips with Peach and other peripheral / transformative / game-changing technologies for her clients. Contributors The author and [...]

By |2016-10-15T11:40:30+00:00June 3rd, 2016|Categories: Research|Tags: , , , , , , , , , , , |Comments Off on Social Media Strategy Best Practice Guide

Social Media Best Practice Guide

According to research by GlobalWebindex, 93% of internet users have at least one social media account. With social media touching so many areas of an organisation, the process of getting social media right has never been more important. This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: 1. Social Media Strategy Best Practice Guide The aim of this research is to identify best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy. As social media platforms continue to evolve at a rapid rate we also cover some of the exciting developments taking place in social media. 2. Social Media Platforms Overview This report's purpose is to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications. Throughout both reports, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for these guides. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees [...]

By |2016-10-15T11:41:25+00:00June 2nd, 2016|Categories: Research|Tags: , , , , , , , , , , |Comments Off on Social Media Best Practice Guide

Social Media Platforms Overview

Part of our Social Media Best Practice Guide bundle, this report aims to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, as well as what to consider when making the business case for social media platforms. It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications. Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide. For more details on best practice approaches, techniques, challenges and opportunities for creating your social media strategy, read the complementary Social Media Strategy Best Practice Guide. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media. Lead author The lead author for our social media best practice guides is Michelle Goodall, an experienced consultant. She has more than 17 years’ B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support. She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others. Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart [...]

By |2016-10-15T11:42:14+00:00June 2nd, 2016|Categories: Research|Tags: , , , , , , , , , |Comments Off on Social Media Platforms Overview

How to Market Your Art Creations Online

Selling art online can be somewhat of a conundrum for artists. In the days of the internet it is not enough to just be a good creator or communicator, one must be able to ensure his art reaches the right audience. One needs to continuously expand the circle of people who will be interested in buying the art. If the artist does not make a continuous concerted effort to showcase his creations, he will be unable to market or sell his art. Promoting art for an artist should not feel overpowering, he need not do everything at once. http://www.hulu.com/watch/743285 Great Artist Portfolio Creating a great artist portfolio has two major goals. It will help an artist develop his brand and help an artist showcase his creations at different art competitions, can be used to display at websites and these portfolios could be used to attract the audience and help them make an informed buying decision. Website Online Marketing today has become the buzzword in every industry and the art industry is no exception to the rule. It has become imperative for every artist to have his own website or a page dedicated to his work on popular art sites. This online presence provides buyers an easy access to the artists work. Social Media Marketing Social media today has developed into a influential instrument for reaching out to new aficionados and keeping in contact with established ones. It is essential for artists today to create/maintain and update their individual accounts on sites on such as Facebook, Instagram, Tumblr, and Pinterest. These social media accounts will help create and maintain interest in the work of an artist. Network In today's connected world it is important for [...]

By |2016-10-15T11:48:15+00:00May 10th, 2016|Categories: Research|Tags: , , , , , , , , , , , , , , |Comments Off on How to Market Your Art Creations Online

Social Quarterly Q2 2016

Social media is evolving rapidly, and the Social Quarterly provides an overview of the latest trends in the industry. It contains information which can be translated into your own documents, allowing you to prepare a pitch or use internally at a moment's notice. The Social Quarterly examines the current social media landscape, trends and updates on various social platforms and considers what will happen next. Updated four times per year, it will help to quickly surface statistics and trends you can use and react to immediately. This time, the second edition of the Social Quarterly looks at developments on Instagram and Snapchat, includes statistics on private messaging apps, takes a closer look at the roles of both millennials and parents and includes the regular updates on user numbers and mobile social media usage. Bringing to life data from the Internet Statistics Compendium and the Econsultancy blog, the Social Quarterly is the best of social in an easy-to-digest format. The Social Quarterly will allow you to: Stay up to date with regular developments across multiple social media platforms. Present and pitch at short notice with clear and effective data. Pinpoint areas in which you want to find out more and use the linked Econsultancy resources and blog posts to do this. Spot potential ways your company could be using social media but is not currently. Research from Econsultancy

By |2016-10-15T11:49:43+00:00May 6th, 2016|Categories: Research|Tags: , , , , , , |Comments Off on Social Quarterly Q2 2016

The Truth About Content Marketing

Content marketing has become a new buzzword.  It's spawned its own cottage industry; there are content marketing courses, experts, books, etc.  According to Wikipedia,   "Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty." That's great and although I'm a big believer in content marketing, an important point to realize though is that content marketing existed well before this term was coined and well before the internet became such a dominate force.  At my firm our focus has always been on content, on valuable information that the public and the media can utilize.  Goodpublic relations firms have been utilizing content marketing for decades.  The concept is not a new one. It's only the spin that's different.  Similarly, media relations experts have been building and developing brands  long before the term "branding" became such a catch all term. The emphasis on the approach, style and content are really not new, what is new is the mode of distribution.  Social media, blogging, online marketing.. those outlets are relatively new.  Still, they are the channels of distributing and disseminating information, they are not the information itself. The new mantra is that "on the net content is king", but in reality content always was.  Whether writing a press release, a white paper, or an article or pitching a TV segment, developing a good story and creating strong content have always been the bottom line.  An effective PR campaign has always depended on strategic content development. The shift is in the medium(s).  Now you can deliver content via the traditional press outlets of TV, magazines, [...]

By |2016-10-15T11:50:07+00:00May 5th, 2016|Categories: Content Marketing|Tags: , , , , , , , , , |Comments Off on The Truth About Content Marketing
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