Five tips to maximize your mailing list signups

Include a signup form on every page One of the most effective ways to drive mailing list subscriptions is to invite users to subscribe on as frequent a basis as possible. A dead simple way to do this is to include a signup form on every page of your website. Location can vary; some sites feature signup forms in headers, sidebars or in the middle of page content, while others place them less conspicuously in page footers. Obviously, the more prominent the positioning, the more likely it is that users will see the form, so as a general rule, footer signup forms don't work as well. The New York Times includes signup forms for its email newsletters in article content. Make sure the call-to-action is descriptive if not compelling The appeal of signing up to your mailing list might be obvious to you, but is it obvious to your users? A compelling call-to-action is an incredibly important factor in driving mailing list signups, but far too many companies still use weak calls-to-action like "sign up for our email list." Calls-to-action should always describe the value provided. For example, "sign up for our email list to receive exclusive offers" or "sign up for our mailing list and get early access to special events" is a reasonably strong call-to-action. High-end retailer Barneys New York might have a well-known brand, but its call-to-action on the email signup form below leaves a lot to be desired. In some cases, it can be worthwhile to employ calls-to-action that encourage users to subscribe with a direct incentive. For instance, some retailers offer the promise of a coupon in exchange for a signup ("sign up for our email list and receive 25% off [...]

By |2017-04-20T18:52:02+00:00April 20th, 2017|Categories: Email Marketing|Tags: , , , , , |Comments Off on Five tips to maximize your mailing list signups

Email newsletter sign-ups: How fashion brands welcome new subscribers

As a result - and as our Email Marketing Census highlights - almost three-quarters of companies now rate email marketing as delivering an excellent ROI. But are retailers really using emails to excellent effect? From data capture to saying hello, here’s a look at the email sign-up process offered by a range of online retailers. Let’s start with the best of the bunch. Gap Long sign-up forms can be off-putting, especially when it stretches to birthday or category preferences. Despite Gap’s longer-than-average form, signing up turns out to be worth the effort. With an impressive 20% discount for new customers, Gap delivers one of the most generous welcomes around. By not giving away the offer before the customer signs up, yet making it the surprise focal point of the email, it demonstrates how a brand can capture customer loyalty from the get-go. Actively promoting the 20% discount might increase sign ups, but it might also just attract one-time bargain hunters. ASOS Unlike Gap, ASOS just can’t resist promoting its incentive of a 15% discount. An upfront approach that suits a similarly in-your-face brand, ASOS is all about cool design and clever copywriting.  With playful language like “No likey – no problem” – the emails speak to a clear demographic.  Despite this potentially polarising tone of voice, anyone agreeing to receive a ‘fash-tastic’ newsletter surely knows what they’re signing up for. Joy Calling anything a ‘club’ makes it seem far more exclusive than it actually is.  By playing up to this angle as well as including an additional incentive of a £250 prize, Joy’s email sign up is one of the most attractive examples. Likewise, so is its welcome email. Showcasing four reasons to love being part [...]

By |2016-10-15T11:42:52+00:00June 1st, 2016|Categories: Email Marketing|Tags: , , , , , , , , , , , |Comments Off on Email newsletter sign-ups: How fashion brands welcome new subscribers
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