The Rise in Social Media Marketing

http://www.funnyordie.com/videos/19a3fc3730/moonesta-what-drug-companies-don-t-tell-you Are you keeping up? Over the last few years social media has grown and grown, with Facebook and Twitter dominating the space. The popularity has not only grown among consumers it is slowly taking over all aspects of business life too, with marketers ensuring that social media is implemented into marketing strategies - according to recent research two thirds of companies say that social media provides tremendous opportunities for their business. The key long term purpose of social media marketing is to build brand awareness, increase engagement with customers and suppliers and increase traffic to your website which subsequently raises the probability of converting those visitors into customers. The social media leader In July 2010 the number of people using Facebook reached to an almighty 500 billion users, making Facebook the clear leader of the global social networking phenomenon. According to recent research, Facebook is the second most visited website in the UK ? 1 in 6 internet pages viewed in the UK was a Facebook page. Therefore, as Facebook continues to evolve the benefits for businesses to get involved are endless. Businesses can create their own company ?page? on Facebook and customers and suppliers can share their experiences, post reviews and the company can promote special offers, news and more importantly, link back to their own website. Tweet tweet As of June 2010, close to 125 million people use Twitter, an online based service that lets people ? and organisations ? send frequent and short updates to their followers. Twitter is extremely valuable to organisations large and small because it is much more instant and interactive than any other online channel available. Customer service/reputation management Social media marketing doesn?t just provide another [...]

Trends and Priorities in the Media and Entertainment Sector

Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and future, with many having high aspirations but held back by culture and siloed budgets. The report, which is based on a survey of more than 200 senior-level marketers and executives in North America, discusses where the sector's digital trends are headed and the strategic priorities for media and entertainment companies as they attempt to stay ahead of the curve. The media and entertainment industry is responding to change with a set of interlocking strategic priorities focused around data, addressable audiences and technology partnerships. Throughout the trends report there are signs that media organizations are working to better understand their consumers and build the new capabilities to serve them. You'll discover findings around: What are media companies' top strategic priorities? How media companies are looking to partnerships to address emerging needs in addressable audience expansion. Are KPIs changing to accomodate the new priorities of media companies? How technology is a focus but media marketers struggle with selling it into the enterprise. Which technologies are media companies pursuing to improve their digital capabilities? Download a copy of the report to learn more. Research from Econsultancy

By |2016-07-31T06:08:28+00:00July 31st, 2016|Categories: Research|Tags: , , , , |Comments Off on Trends and Priorities in the Media and Entertainment Sector

The CMO’s Guide to Programmatic

The CMO's Guide to Programmatic, produced by Econsultancy in partnership with AudienceScience, identifies the challenges of programmatic and how CMOs can work to solve them. Although marketers are improving their knowledge in the field, there are still problems to overcome before the majority of companies are ready to fully integrate programmatic into their campaigns. Based on interviews with senior executives working in digital marketing and ecommerce, the report aims to bridge the gap between what marketers currently know about programmatic, and where they need to be in order to take full advantage of it. Key topics covered in the report Data ownership and sharing Rise of mobile Attribution and pricing Ad verification Programmatic TV Who to advertise to and when In-house versus outsourcing Download the report to read more. Contributors Our thanks go to: Lara Izlan, Director, Programmatic Trading and Innovation, Auto Trader UK Maggie Buggie, VP and Global Head of Digital Sales and Marketing, Capgemini Paul Cable, Head of Marketing, First Utility Colin Lewis, Marketing Director, BMI Regional Gerhard Louw, Senior Manager, International Media Management, Deutsche Telekom Mike Reynolds, Senior Mobile Executive, IAB UK Sammy Austin, Head of Media, Group Marketing, TUI Group Raluca Efford, Head of Digital and Social Media Marketing, Direct Line Sarah Treliving, Joint Managing Director, Mediacom iLab David Gilbey, Head of Digital Performance Marketing, Bauer Media Research from Econsultancy

By |2016-10-15T11:36:44+00:00June 27th, 2016|Categories: Research|Tags: , , , , , , |Comments Off on The CMO’s Guide to Programmatic

Media Budgets Index

The Media Budgets Index, published by Econsultancy in association with Datalicious, compares and contrasts the relationship between where marketers are spending their money and where consumers are spending their time. This global report is designed to pull together findings from new research, and also provide recommendations on opportunities within online and traditional media spend. Based on the findings of an online survey across senior staff from a range of sectors and regions, in-depth interviews with marketers and ecommerce leads across the regions covered, and desk research, this report compares and contrasts spending habits, consumer habits and marketing trends. The research offers valuable insight into an area which so far has not been explored to such an extent: are advertisers wasting their money, putting money into channels their consumers ignore? Key areas covered in the report Country comparison index - how does marketers' advertising spending match up to where consumers in their region are spending time? The report includes country profiles on Australia/New Zealand, India, Singapore, the UK and the US. Where are organisations allocating their budgets and how is this allocation decided? Who holds responsibility for approving spend across the media mix and what are the roadblocks to increasing digital spend? Are marketers' attitudes matching up to reality? Are consumers actually spending their time on the channels we assume they are? Research from Econsultancy

By |2016-10-15T11:39:29+00:00June 8th, 2016|Categories: Research|Tags: , , , , , , , |Comments Off on Media Budgets Index

Social Media Strategy Best Practice Guide

Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, measurement considerations, hallenges and opportunities for creating your social media strategy. It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide. For more details on the main features of social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, read the complementary Social Media Platforms Overview report. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media. Lead author The lead author for our social media best practice guides is Michelle Goodall, an experienced consultant. She has more than 17 years’ B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support. She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others. Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart people write / make / do and getting to grips with Peach and other peripheral / transformative / game-changing technologies for her clients. Contributors The author and [...]

By |2016-10-15T11:40:30+00:00June 3rd, 2016|Categories: Research|Tags: , , , , , , , , , , , |Comments Off on Social Media Strategy Best Practice Guide

Social Media Best Practice Guide

According to research by GlobalWebindex, 93% of internet users have at least one social media account. With social media touching so many areas of an organisation, the process of getting social media right has never been more important. This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: 1. Social Media Strategy Best Practice Guide The aim of this research is to identify best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy. As social media platforms continue to evolve at a rapid rate we also cover some of the exciting developments taking place in social media. 2. Social Media Platforms Overview This report's purpose is to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications. Throughout both reports, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for these guides. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees [...]

By |2016-10-15T11:41:25+00:00June 2nd, 2016|Categories: Research|Tags: , , , , , , , , , , |Comments Off on Social Media Best Practice Guide

Social Media Platforms Overview

Part of our Social Media Best Practice Guide bundle, this report aims to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, as well as what to consider when making the business case for social media platforms. It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications. Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide. For more details on best practice approaches, techniques, challenges and opportunities for creating your social media strategy, read the complementary Social Media Strategy Best Practice Guide. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media. Lead author The lead author for our social media best practice guides is Michelle Goodall, an experienced consultant. She has more than 17 years’ B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support. She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others. Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart [...]

By |2016-10-15T11:42:14+00:00June 2nd, 2016|Categories: Research|Tags: , , , , , , , , , |Comments Off on Social Media Platforms Overview

Trends in Digital Media Strategy

Merely having an online presence is not enough for even strictly bricks and mortar companies. With the Internet having proliferated into the medium that provides the most impressions, a good digital media strategy is crucial to online and offline business success. A good digital media plan will be comprehensive, including not only one but several of the important components of online marketing mentioned below. Without further ado, we'll move on to reviewing the top trends in digital media strategy.Search Engine Optimization                                                                                            (adsbygoogle = window.adsbygoogle || []).push({});

Social Quarterly Q2 2016

Social media is evolving rapidly, and the Social Quarterly provides an overview of the latest trends in the industry. It contains information which can be translated into your own documents, allowing you to prepare a pitch or use internally at a moment's notice. The Social Quarterly examines the current social media landscape, trends and updates on various social platforms and considers what will happen next. Updated four times per year, it will help to quickly surface statistics and trends you can use and react to immediately. This time, the second edition of the Social Quarterly looks at developments on Instagram and Snapchat, includes statistics on private messaging apps, takes a closer look at the roles of both millennials and parents and includes the regular updates on user numbers and mobile social media usage. Bringing to life data from the Internet Statistics Compendium and the Econsultancy blog, the Social Quarterly is the best of social in an easy-to-digest format. The Social Quarterly will allow you to: Stay up to date with regular developments across multiple social media platforms. Present and pitch at short notice with clear and effective data. Pinpoint areas in which you want to find out more and use the linked Econsultancy resources and blog posts to do this. Spot potential ways your company could be using social media but is not currently. Research from Econsultancy

By |2016-10-15T11:49:43+00:00May 6th, 2016|Categories: Research|Tags: , , , , , , |Comments Off on Social Quarterly Q2 2016

Kids Songs – Marketing Opportunities With Educational Media

Educational Media, like kids songs and videos, is an effective medium to engage children and their parents in a meaningful and positive way. Videos and songs can be paired with brands to give back to the community, promote healthy behaviors and to just let kids have fun while learning. Different types of media coupled with an effective marketing strategy to create campaigns can be done on-line, during event marketing, or used together to drive engagement with a fan/consumer base. Marketing content can be delivered quickly to the consumer with social media tools like Facebook, Twitter and LinkedIn. Businesses can create differential and ?sticky? consumer experiences through these types of push/pull campaigns. For example, a push strategy sells directly to the consumer by using promotions and advertising as typical ?push? tools. A pull strategy, on the other had, is one that creates demand from a consumer to ?pull? them to your product or service. Usually this requires a lot of marketing investment to create consumer demand. TV ads can create pull or demand for a product, especially when advertising toys to children for example. However, with the advent of new tools like social media, the ability to more easily make something viral allows for businesses to create a ?pull? with much less up-front investment. Marketing is about getting a consumer?s attention and also keeping it through the marketing funnel. Once consumers are engaged and at the website for instance, it is important to have their experience be positive and valuable to create the ?stickiness? desired. This refers to the ability of the marketing and experience to keep a customer engaged and coming back as a consumer again and again ? hence stickiness. Educational media is exciting [...]

By |2016-10-15T12:24:35+00:00April 11th, 2016|Categories: Content Marketing|Tags: , , , , , , , , , , , , , , |Comments Off on Kids Songs – Marketing Opportunities With Educational Media
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