The Rise in Social Media Marketing Are you keeping up? Over the last few years social media has grown and grown, with Facebook and Twitter dominating the space. The popularity has not only grown among consumers it is slowly taking over all aspects of business life too, with marketers ensuring that social media is implemented into marketing strategies - according to recent research two thirds of companies say that social media provides tremendous opportunities for their business. The key long term purpose of social media marketing is to build brand awareness, increase engagement with customers and suppliers and increase traffic to your website which subsequently raises the probability of converting those visitors into customers. The social media leader In July 2010 the number of people using Facebook reached to an almighty 500 billion users, making Facebook the clear leader of the global social networking phenomenon. According to recent research, Facebook is the second most visited website in the UK ? 1 in 6 internet pages viewed in the UK was a Facebook page. Therefore, as Facebook continues to evolve the benefits for businesses to get involved are endless. Businesses can create their own company ?page? on Facebook and customers and suppliers can share their experiences, post reviews and the company can promote special offers, news and more importantly, link back to their own website. Tweet tweet As of June 2010, close to 125 million people use Twitter, an online based service that lets people ? and organisations ? send frequent and short updates to their followers. Twitter is extremely valuable to organisations large and small because it is much more instant and interactive than any other online channel available. Customer service/reputation management Social media marketing doesn?t just provide another [...]

Social Media Platforms Overview

Part of our Social Media Best Practice Guide bundle, this report aims to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, as well as what to consider when making the business case for social media platforms. It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications. Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide. For more details on best practice approaches, techniques, challenges and opportunities for creating your social media strategy, read the complementary Social Media Strategy Best Practice Guide. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues, examples and models. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media. Lead author The lead author for our social media best practice guides is Michelle Goodall, an experienced consultant. She has more than 17 years’ B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support. She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others. Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart [...]

By |2016-10-15T11:42:14+00:00June 2nd, 2016|Categories: Research|Tags: , , , , , , , , , |Comments Off on Social Media Platforms Overview

Tech Media Marketing, Inc. Releases Press Explosion – An Online Press Release Service

Seattle, WA (PRWEB) January 08, 2013 Tech Media Marketing, Inc. a leader in small business internet marketing unveils new online press release service. Press Explosion is a premium online press release service designed to help small business owners "get the word out" for a small business company announcement, new product release or company expansion for an affordable one time fee. Large advertising agencies are expensive and in today's economy many small business owners can't afford to spend thousands of dollars to hire an advertising agency to write and deliver a press release announcement. Tech Media Marketing, Inc. has an affordable answer that delivers results to small business owners looking for an affordable option to promote a small business online. In addition to writing and distributing the press release the video marketing and search engine optimization benefits are remarkable. Tech Media Marketing, Inc. is a small business internet marketing company helping small businesses grow online through online marketing strategies including search engine optimization, video marketing, social media integration, client conversion, retargeting,online advertising and now Press Explosion - online press release service. Tech Media Marketing, Inc. distributes the small business press releases to thousands of major media sources and blog sites including newspaper, televison and radio station websites. Tech Media Marketing, Inc. provides the content writing, search engine optimization and video marketing included in the Press Explosion service. TMM President Dave Rider says "as a leader in small business internet marketing the addition of Press Explosion small business online press release service is a perfect fit for our small business clients looking to promote their business online. Our expertise in online marketing, search engine optimization and video marketing coupled with the press release distribution service [...]

By |2016-10-15T11:43:14+00:00May 30th, 2016|Categories: Research|Tags: , , , , |Comments Off on Tech Media Marketing, Inc. Releases Press Explosion – An Online Press Release Service

Top marketing sites for social media marketing trends and tips

Social media has transformed the way businesses operates and the way everyday people conduct their day. Its also showing no sign of slowing down in popularity and usage. In fact according to the latest figures released in August 2013 by Facebook. Small businesses need to make sure they have a dedicated position to work on social media marketing efforts in order to take advantage of the fact is helping to forge a new era in business transparency and engagement. The task required from the person in charge of your company or brands social media presence will be no easy one as social media networks, uses and knowledge are always changing. It’s important to stay up-to-date with this information as we are in the digital age and it affects businesses, consumers and marketing professionals. Staying up-to-date on the latest industry trends, news, tips and best practices examples will strengthen your social media marketing strategy and to expose the greatest advantages you can achieve with this digital tool. As a business it will be in your best interest to assign someone who is experienced and passionate about social media marketing to implement for your business to be seen as professional and serious about your business. , websites and social media profiles themselves are all good sources of information if you want to learn about social media and the benefits it can have for your business, brand or personal self. There are hundreds of sources of information on social media but below I have provided a list of the best sources for social media marketing all in one handy spot. You can access all the top providers of insightful articles with [...]

By |2016-10-15T12:42:55+00:00April 2nd, 2016|Categories: Content Marketing|Tags: , , , , , , , , , , |Comments Off on Top marketing sites for social media marketing trends and tips
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