Email Marketing Industry Census 2017

The 11th annual Email Marketing Industry Census, published in partnership with Adestra, is based on the largest UK survey of email marketers. The census takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR). With 11 years' worth of data to assess, this provides an unparalleled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating. Over 1,000 respondents took part in the 2017 Census, which took the form of an online survey in February and March 2017. What you'll learn Find out how a variety of trends around email practices, budgets and opinions have changed over 11 years. Discover other marketers' opinions on what the future of email will look like. Benchmark your own practices with the activities of marketers maximising their email efforts. Understand the challenges organisations are facing in improving their email capabilities. Key findings from the report Marketers get to grips with automation, helped by improved technology Email reigns supreme when it comes to delivering ROI, though companies must do more to measure success Companies are still under-investing in a channel which drove an estimated £29bn in UK online retail sales in 2016 Companies continue to adapt to consumer use of different devices True personalisation at scale remains elusive for many businesses, though more companies [...]

By |2017-04-20T18:49:51+00:00April 20th, 2017|Categories: Research|Tags: , , , , , , , , , , |Comments Off on Email Marketing Industry Census 2017

IT Marketing Consulting In Phoenix

I have consulted in Chicago, L.A., St Louis and now in Phoenix, Phoenix is a tough market, there seems to be a gluttony of consultants in the fields of marketing, SEO, Page ranking and overall digital marketing. Unfortunately there?s not a gluttony of clients to serve, so your best bet if you?re a consultant in any of these area?s, is to create your own niche, develop a skill, specialty or provide a service that is unique to everyone else in the field. I have done just this, having been in the business for 20 years plus, and been down in the trenches, I know what works and what does not, I have seen the results based on technologies that work and the one that are just fads are the result of they?re own marketing blitz, and fortunately for me and anyone willing to go the extra yard, hard work and innovation are still the keys to success and at Vital Computer Service that?s what we employ. While it seems SEO and first page results by way of Google seem to be hot in the marketing world of Phoenix, Arizona, I still believe there are other avenues to go, gorilla marketing (flyers, resident mailings, cold calling, mass email campaigns etc etc) are still profitable. I also believe that a lot of improvement can be made to the techniques now employed in SEO, and they ware quite simple, my experience here in Phoenix, AZ with others who are in the SEO arena, is that they attempted to flood the internet with meaningless content filled and packed with the keywords and phrases they think will bring the traffic to they?re site, this might work a little for a [...]

By |2017-04-20T18:54:10+00:00April 6th, 2017|Categories: Research|Tags: , , , , , , , , , , , , |Comments Off on IT Marketing Consulting In Phoenix

The Rise in Social Media Marketing Are you keeping up? Over the last few years social media has grown and grown, with Facebook and Twitter dominating the space. The popularity has not only grown among consumers it is slowly taking over all aspects of business life too, with marketers ensuring that social media is implemented into marketing strategies - according to recent research two thirds of companies say that social media provides tremendous opportunities for their business. The key long term purpose of social media marketing is to build brand awareness, increase engagement with customers and suppliers and increase traffic to your website which subsequently raises the probability of converting those visitors into customers. The social media leader In July 2010 the number of people using Facebook reached to an almighty 500 billion users, making Facebook the clear leader of the global social networking phenomenon. According to recent research, Facebook is the second most visited website in the UK ? 1 in 6 internet pages viewed in the UK was a Facebook page. Therefore, as Facebook continues to evolve the benefits for businesses to get involved are endless. Businesses can create their own company ?page? on Facebook and customers and suppliers can share their experiences, post reviews and the company can promote special offers, news and more importantly, link back to their own website. Tweet tweet As of June 2010, close to 125 million people use Twitter, an online based service that lets people ? and organisations ? send frequent and short updates to their followers. Twitter is extremely valuable to organisations large and small because it is much more instant and interactive than any other online channel available. Customer service/reputation management Social media marketing doesn?t just provide another [...]

Econsultancy’s Certificate in Digital Marketing & Google AdWords Qualified Individual Certification – Singapore

Course benefits Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Singapore catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy's Certificate in Digital Marketing and Google AdWords Qualified Individual Certificate. The double certification programme is uniquely positioned to deliver these benefits: Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals 3 free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides Short 8-week course with lesson once or twice a week Practical and real-life training by certified digital marketing practitioners Conducted locally in Singapore with ‘live’ face-to-face training, and not webinars or online learning Econsultancy's Reports (Complimentary) FREE 3 Credits to download Econsultancy's reports from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides. Course Details This double certification course is a 8-week part-time programme for working professionals who intend to upgrade their knowledge in digital marketing. Upon successful completion of the programme, participants will obtain a double certification, and are awarded the Certificate in Digital Marketing (powered by Econsultancy) and the Google AdWords Individual Qualification.  This is a part-time programme with 64 contact hours (total 8 days) spread over 8 weeks. Participants will only be certified after passing the Google AdWords exams and the digital marketing project, and complete at least 52 contact hours.  The part-time programme covers topics ranging from the overview [...]

By |2016-08-13T08:57:37+00:00August 13th, 2016|Categories: Email Marketing|Tags: , , , , , , , , , |Comments Off on Econsultancy’s Certificate in Digital Marketing & Google AdWords Qualified Individual Certification – Singapore

Marketing in the Age of Artificial Intelligence

Artificial intelligence is able to bring together disparate data, platforms and technology to deliver against the ever-rising customer expectations. Consequently, marketers must continue to adapt. Indeed, they will need to adapt their jobs as all roles will be impacted by artificial intelligence, from creative directors to CMOs to advertising executives. This is not the stuff of Hollywood films where menacing robots drive out humans, but the practical stuff of task-based artificial intelligence: narrowly focused powerful capabilities that artificial intelligence offers to marketers right now. To thrive and survive in the AI revolution, marketers should engage with AI and not avoid it. The Marketing in the Age of Artificial Intelligence report aims to demystify what AI is now and could be in the future, explaining why its adoption is driven by customer behaviour and why you should be thinking about artificial intelligence now. The report also includes suggestions about how marketers can begin to engage with AI to gain a better understanding of its impact. What you’ll learn What artificial intelligence is and is not. Why the age of artificial intelligence is upon us. How artificial intelligence is changing customer behaviour. How marketer behaviour should change. What to expect next from artificial intelligence. Who should read this report? This guide has been written primarily for C-suite and marketers but is equally applicable to advertising or marketing teams. Research from Econsultancy

By |2016-08-04T00:10:38+00:00August 4th, 2016|Categories: Research|Tags: , , |Comments Off on Marketing in the Age of Artificial Intelligence

The Future of Content Marketing

Brands recognise that content is a vital way to reach and engage with consumers, whether they’re selling biscuits or bank accounts. What is proving challenging is getting these organisations to realise that content is no longer a bolt-on; something to be added into a website when time allows. Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative output. The Future of Content Marketing report, published in association with Oracle Marketing Cloud, examines how content marketing has changed and how brands need to alter their approach to remain current and relevant. Themes explored Data-driven content marketing. Whether overt or not, content is always custom. Bi-directional content. In an omnichannel environment, content is not a one-way communication, it is a conversation. Automation. Customers are aware of the inauthenticity of automated responses to human questions but on the flip side are happy to receive automated content if it is intelligently designed and delivered. Multinational multichannel. Navigating customer segments in a single territory already encourages an exponential growth in the amount of content needed to engage with customers. Moving content across borders only exacerbates the problem. Measurement. The future of content goes far beyond driving results in search or unique web visits. Social. While social platforms are becoming the hub for content conversations, little has changed when it comes to the importance of remaining relevant and authentic on social. Interruption is fine, even in one-to-one messenger conversations, as long as it fits both criteria. Utility. Successful content is always going to be useful content. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues and opportunities for content marketing, examining the current landscape and how it is evolving. Phase 2: A series of in-depth interviews with a number of senior [...]

By |2016-10-15T11:34:02+00:00July 12th, 2016|Categories: Research|Tags: , , , , , , |Comments Off on The Future of Content Marketing

The Future of Celebrity Marketing

The Future of Celebrity Marketing, a Celebrity Intelligence report produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. Thanks to the advent of social media and the subsequent rise of online influencers, a new generation of talent has emerged for traditional celebrities to compete with. The report looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with. Backed by independent online research, the findings demonstrate the impact social media is having on celebrity engagement and assess how the future market is shaping up. Read to discover: Global celebrity engagement practices. Expert opinions and findings from leading voices in the industry. Budgets and predicted growth. The impact of social media. Priorities and tactics. Current and future trends. About Celebrity Intelligence Celebrity Intelligence is the ultimate celebrity engagement tool. We are the industry's only tool providing celebrity contacts, in-depth celebrity profiles and intelligence, celebrity events information and a live Buzz Index of 'who's hot and who's not' all in one place. Covering film, TV, music, fashion, sport and more, we provide everything you need to know to make intelligent decisions about which celebrities to work with, when and why. To find out more about Celebrity Intelligence, or for more information about the report, please contact Centaur Marketing's Content Marketing Manager, Priyanka Mehra Dayal, at  Download a copy of the report to learn more. Research from Econsultancy

By |2016-10-15T11:34:21+00:00July 8th, 2016|Categories: Research|Tags: , , , , , , , , |Comments Off on The Future of Celebrity Marketing

Plan Implementation And Control

The basic strategy planning concepts are enduring and will always be at the heart of marketing. Manager who can quickly adjust the details of his efforts to better solve customer problems or respond to changes in the market can do better job for his firm – because he can make certain that his plans are really performing as expected. Whether implementation decisions and activities are internal or external, they all must be consistent with the objectives of the overall strategy with the other details of the plan. There are three general objectives that apply to all implementation efforts. Other things equal, the manager wants to get each implementation job done: Better. Faster. At lower cost. So, it’s important to be creative in looking for better solutions to implementation problems. That may require finding ways to better coordinate the efforts of the different people involved, setting up standard operating procedures to deal with recurring problems, or juggling priorities to deal with the unexpected. Sales Analysis – a detailed breakdown of a company’s sales records – can be very informative. Detailed data can keep marketing executives in touch with what’s happening in the market. In addition, routine sales analyses prepared each week, month, or year may show trends – and allow managers to check their hypotheses and assumptions. There is no one best way to analyze sales data. Typical breakdowns include: 1. Geographic region – country, state, city, sales rep’s territory. 2. Product, package size, grade, or color. 3. Customer size. 4. Customer type or class of trade. 5. Price or discount class. 6. Method of sale. – mail, telephone, or direct sales. 7. Financial arrangement – cash or charge. 8. Size of order. 9. Commission class. [...]

By |2016-10-15T11:35:25+00:00July 4th, 2016|Categories: Research|Tags: , , , , , , , , , , , , , , |Comments Off on Plan Implementation And Control

The Convergence of Marketing and Sales

The Convergence of Marketing and Sales report provides a framework to assist a manager's journey in deciding whether or not to converge marketing and sales. Designed to be a companion and thought-provoker, the guide is written in two parts. What's in the report? Part 1 sets the scene, framing marketing and sales in different ways - from the path to purchase in the mind of the customer, to the marketing and sales process in the mind of the vendor, and the changing role of marketing and sales in a digitally networked world. Part 2 outlines our framework, split into the following key steps: Strategy development Diagnosis - the research and obstacle definition that needs to precede all strategy development. We consider four key topics: Process design. Diagnosis focused on current processes used by marketing and sales and how they differ from the ideal. Content management. Diagnosis focused on current content used by marketing and sales and how they differ from ideal. Competitor analysis. Analysis of how to gain competitive advantage. Measurement planning. What measurements do we need to put in place to indicate if our strategy is working and do we need to refine and optimise the actions we are taking? Insights and action - what insights have come from the above diagnoses and how can we convert these insights into coherent actions to overcome obstacles and achieve our strategic goal? (We identify Key Actions at the end of each topic.) Strategy deployment Team organisation. How, when we roll out this convergence strategy for marketing and sales, do we take two teams with different cultures and different ways of working and turn them into a single team? Written by experienced consultant Dr Mike Baxter, who has led consultant teams on [...]

By |2016-07-01T06:09:23+00:00July 1st, 2016|Categories: Research|Tags: , , , , , , , |Comments Off on The Convergence of Marketing and Sales

The CMO’s Guide to Programmatic

The CMO's Guide to Programmatic, produced by Econsultancy in partnership with AudienceScience, identifies the challenges of programmatic and how CMOs can work to solve them. Although marketers are improving their knowledge in the field, there are still problems to overcome before the majority of companies are ready to fully integrate programmatic into their campaigns. Based on interviews with senior executives working in digital marketing and ecommerce, the report aims to bridge the gap between what marketers currently know about programmatic, and where they need to be in order to take full advantage of it. Key topics covered in the report Data ownership and sharing Rise of mobile Attribution and pricing Ad verification Programmatic TV Who to advertise to and when In-house versus outsourcing Download the report to read more. Contributors Our thanks go to: Lara Izlan, Director, Programmatic Trading and Innovation, Auto Trader UK Maggie Buggie, VP and Global Head of Digital Sales and Marketing, Capgemini Paul Cable, Head of Marketing, First Utility Colin Lewis, Marketing Director, BMI Regional Gerhard Louw, Senior Manager, International Media Management, Deutsche Telekom Mike Reynolds, Senior Mobile Executive, IAB UK Sammy Austin, Head of Media, Group Marketing, TUI Group Raluca Efford, Head of Digital and Social Media Marketing, Direct Line Sarah Treliving, Joint Managing Director, Mediacom iLab David Gilbey, Head of Digital Performance Marketing, Bauer Media Research from Econsultancy

By |2016-10-15T11:36:44+00:00June 27th, 2016|Categories: Research|Tags: , , , , , , |Comments Off on The CMO’s Guide to Programmatic
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