Five tips to maximize your mailing list signups

Include a signup form on every page One of the most effective ways to drive mailing list subscriptions is to invite users to subscribe on as frequent a basis as possible. A dead simple way to do this is to include a signup form on every page of your website. Location can vary; some sites feature signup forms in headers, sidebars or in the middle of page content, while others place them less conspicuously in page footers. Obviously, the more prominent the positioning, the more likely it is that users will see the form, so as a general rule, footer signup forms don't work as well. The New York Times includes signup forms for its email newsletters in article content. Make sure the call-to-action is descriptive if not compelling The appeal of signing up to your mailing list might be obvious to you, but is it obvious to your users? A compelling call-to-action is an incredibly important factor in driving mailing list signups, but far too many companies still use weak calls-to-action like "sign up for our email list." Calls-to-action should always describe the value provided. For example, "sign up for our email list to receive exclusive offers" or "sign up for our mailing list and get early access to special events" is a reasonably strong call-to-action. High-end retailer Barneys New York might have a well-known brand, but its call-to-action on the email signup form below leaves a lot to be desired. In some cases, it can be worthwhile to employ calls-to-action that encourage users to subscribe with a direct incentive. For instance, some retailers offer the promise of a coupon in exchange for a signup ("sign up for our email list and receive 25% off [...]

By |2017-04-20T18:52:02+00:00April 20th, 2017|Categories: Email Marketing|Tags: , , , , , |Comments Off on Five tips to maximize your mailing list signups

Top 100 Disruptive Brands 2016

The Top 100 Disruptive Brands report identifies companies that are challenging traditional ways of thinking and defining the future of business. In collaboration with Marketing Week, we’ve looked far and wide to curate a list of 100 disruptive brands that goes beyond the usual suspects. The list is not meant to be definitive. We aimed to include companies that represent the revolutionary spirit within business. They might have developed an entirely new business model, created an innovative and exciting product, or put themselves at the forefront of a new digital trend. Elsewhere, there are plenty of examples of those that are speaking directly to the needs of marketers. In some cases, offering solutions to needs that you didn't know you had. You might also note that it doesn’t include some of the better known disrupters. Their story is already well told. By selecting a list of relatively new and still unknown-to-many brands from a deep and wide pool we aim to do two things: Provide you with intelligence about brands that could well be about to shake up your sector. Offer you some inspiration from those making waves. From drone manufacturers to online football fan networks, from sustainable retailing to data innovators and wearable technology, there’s plenty of intelligence, inspiration and information you can learn from. Research from Econsultancy

By |2016-10-15T11:42:33+00:00June 1st, 2016|Categories: Research|Tags: , , , , , , |Comments Off on Top 100 Disruptive Brands 2016
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