10 Things To Kickstart Your Digital Career

Image Credit: Bethany Legg via Unsplash   So you’ve decided to take the plunge into digital marketing – congratulations! Digital marketing is one of the most diverse and exciting industries out there. New technologies, new audiences and new disciplines are cropping up every day. And as this growing industry continues to expand into more areas of our lives, the opportunities for innovation are endless. This is a great career choice for the innovative and fearless, and is perfect for self-starters. Here are 10 things you can do today to kickstart your digital career. Seek out influencers An eagerness for learning is vital for all who want to ‘make it’ in this constantly evolving industry. The nature of digital marketing means that search algorithms and the ‘rules of the game’ are constantly shifting. With more advertising platforms and audiences than ever before, sifting through the abundance of advice articles isn’t easy, but it’s worth it if you want to stay ahead of the learning curve. Some influential voices to seek out in the first instance include Rand Fishkin at Moz blog, Neil Patel at Quicksprout, and Search Engine Land’s Danny Sullivan — read, share, and curate their content. Participate in digital marketing training Learning the skills and tools of the trade will help you decide which areas of digital marketing you most want to pursue in your new career. You can complete a digital marketing training course over the space of 12-18 months, learn the skills you need to succeed, and gain an apprenticeship within a marketing company. No need to enrol on a digital marketing course at a University, simply check out the this provider of digital marketing training in London, and start applying! [...]

By |2017-08-10T13:38:26+00:00August 9th, 2017|Categories: Training|Tags: , , , , , , , |Comments Off on 10 Things To Kickstart Your Digital Career

IT Marketing Consulting In Phoenix

I have consulted in Chicago, L.A., St Louis and now in Phoenix, Phoenix is a tough market, there seems to be a gluttony of consultants in the fields of marketing, SEO, Page ranking and overall digital marketing. Unfortunately there?s not a gluttony of clients to serve, so your best bet if you?re a consultant in any of these area?s, is to create your own niche, develop a skill, specialty or provide a service that is unique to everyone else in the field. I have done just this, having been in the business for 20 years plus, and been down in the trenches, I know what works and what does not, I have seen the results based on technologies that work and the one that are just fads are the result of they?re own marketing blitz, and fortunately for me and anyone willing to go the extra yard, hard work and innovation are still the keys to success and at Vital Computer Service that?s what we employ. While it seems SEO and first page results by way of Google seem to be hot in the marketing world of Phoenix, Arizona, I still believe there are other avenues to go, gorilla marketing (flyers, resident mailings, cold calling, mass email campaigns etc etc) are still profitable. I also believe that a lot of improvement can be made to the techniques now employed in SEO, and they ware quite simple, my experience here in Phoenix, AZ with others who are in the SEO arena, is that they attempted to flood the internet with meaningless content filled and packed with the keywords and phrases they think will bring the traffic to they?re site, this might work a little for a [...]

By |2017-04-20T18:54:10+00:00April 6th, 2017|Categories: Research|Tags: , , , , , , , , , , , , |Comments Off on IT Marketing Consulting In Phoenix

Top 100 Digital Agencies Report 2016

The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals. An interactive table of the Top 100 agencies can be viewed at: digitalagencies.econsultancy.com How the Top 100 works The Top 100 Digital Agencies Report lists the UK’s top 100 digital marketing, design and build, technical and creative agencies. These are ranked on their fee income from digital activities in the UK. For the purposes of the Top 100, fee income from digital activities is defined as the money that agencies retain after any bought-in third-party costs, such as media, production or hosting, have been paid. Although not a perfect metric, we believe that this is a better indicator than overall turnover of what an agency’s digital expertise is worth. Media agencies are also included in the report, as a separate listing, and are ranked by their gross billings. Report features 13 pages of in-depth editorial content  on the state of the agency industry Ranking tables of the top agencies by fee income, agency type and region The top six most respected agencies and the seven most influential people, nominated by the entrants to the Top 100. Profiles of the Top 100 digital agencies, and top eight Media agencies, including key information including business split between digital marketing channels, contact information and a list of key clients in some cases. The profiles of seven agencies we’ve selected as ‘ones to watch’ for the coming years, based on their work, growth and revenue. The Top 100 Digital Agencies [...]

By |2016-10-15T11:37:29+00:00June 23rd, 2016|Categories: Research|Tags: , , , , , , , , , |Comments Off on Top 100 Digital Agencies Report 2016

United States : Webster names Todd Purcell New SVP of Digital Marketing.

Webster Bank today announced that Todd Purcell has joined the http://www.slideshare.net/lvera50/tdr-tv-dpena-moya-presentation-transcript company as senior vice president and director of digital marketing. He is based in Waterbury, Conn., and is responsible for the planning, design, and execution of a comprehensive digital marketing strategy that includes website development, search optimization, paid display, email marketing, and social media marketing. Purcell has more than 20 years of digital marketing experience in the wealth management, insurance, and banking sectors. He has driven large-scale digital transformation initiatives at JPMorgan Chase, American Express, Smith Barney, USAA, and most recently at The Hartford and MetLife. A resident of Avon, Purcell earned an MBA from Fordham University and an undergraduate degree in Business Management from Cornell University. Webster Bank is a leading regional bank serving businesses and consumers in the northeast and is celebrating its 80th anniversary. [c] 2016 Al Bawaba (Albawaba.com) Provided by SyndiGate Media Inc. ( Syndigate.info ).

By |2016-10-15T11:40:09+00:00June 5th, 2016|Categories: Research|Tags: , , , , , , , , , , , |Comments Off on United States : Webster names Todd Purcell New SVP of Digital Marketing.

Merkle Releases Its Q1 2016 Digital Marketing Report | Business Wire

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q1 2016 Digital Marketing Report today. The report includes insights on how Google search advertisements, including Product Listing Ads (PLAs), continue to deliver strong performance; observations around the fall in ad spending on Yahoo’s Gemini and Bing Ad platforms; and reporting on the impact of Google’s recent ad layout changes. The report analyzes trends in paid search, SEO, social media, product ads, programmatic and display advertising, comparison shopping engines, and more. It provides comprehensive and detailed insights into digital marketing trends using data from Merkle’s vast client base. Google search ads continue to deliver strong performance in Q1 2016 Spending on Google’s paid search ads rose 25% YOY in Q1 2016, as clicks increased 33% and cost per click (CPC) fell 6%. The strong performance can be attributed to the renewed wave of mobile growth that kicked off in late 2015, which remains the key driver of Google trends. In Q3 2015, Google began showing more ads at the top of phone results, helpings its rate of mobile click growth more than double. Google Shopping Ads (PLAs) have been another bright spot for Google with growth significantly outpacing text ads. The removal of text ads from the right-hand side of desktop search results, and the showing of four text ads at the top of the page, appears to have impacted organic and paid search minimally. Yahoo search ad spending continues to fall As Yahoo weighs a potential sale of all or part of its business, we see search ad spend falling across its Gemini and the Bing Ads platforms that still power the majority of Yahoo’s search ads. Year-over-year [...]

By |2016-10-15T11:51:09+00:00May 3rd, 2016|Categories: Research|Tags: , , , , , , , , , |Comments Off on Merkle Releases Its Q1 2016 Digital Marketing Report | Business Wire

How to Choose The Better Among The Best Digital Marketing Agencies in Delhi NCR?

With thousands of options to choose from, selecting the better among the best digital marketing agencies in Delhi NCR may seem to be a challenging task. So how do you make the decision and select the right agency for your business? Here are the tips that you can follow: http://www.slideshare.net/pme360/5-ways-to-prepare-for-growth-in-your-home-improvement-business Meet more than one agency To ensure that you've taken the right decision, you should meet at least two agencies or more. This will help you get an idea of how they work and who works better. You can ask a number of questions to the professionals and see how they communicate. It is always better to choose an agency that has transparency and communicates openly. Experience A digital agency that has been in the industry for years will offer better services than those digital marketing agencies in Delhi NCR that are new. Also, the experienced professionals will be more confident with better knowledge about marketing strategies. Capability & creativity When you meet the professionals of the agency, you'll get the idea about their knowledge and capability. Accordingly, you can decide whether they can meet your business needs or not. Also, the agency should be versatile and should have the experience of working with different type of clients. This is important because the digital agency you opt for should be creative and different from the other agencies.

By |2016-10-15T12:05:35+00:00April 21st, 2016|Categories: Content Marketing|Tags: , , , , , , , , , , , , , |Comments Off on How to Choose The Better Among The Best Digital Marketing Agencies in Delhi NCR?

Engage Your Business with Digital Marketing Company in India to Earn Good Reputation Online

Set Good Brand Image Through Digital Marketing http://www.funnyordie.com/videos/e5752c9847/nailed-it-from-owen-burke With the advent of internet, anything can be purchased sitting at home. It connects you with the global environment. As a result, when you promote your business online, it automatically reaches every corner of the world. Trade, whether small or big, must follow good promotional ways in order to increase their craze among the users. It is proved that digital marketing channels have already connected almost 72% consumers with their brands. Small or new entrepreneurs can get a kick-start when they go digital with their business. It allows them to reach to the mass within a short span of time. Digital platforms have great impact on various industries. It also makes us social by connecting us with huge range of consumers online. Effective communication through internet makes your business trustworthy to other users. It helps you to understand what exactly your clients want. Engage with digital Marketing Companies and Watch good Sales Increment When you register with digital marketing company in India, your business gets possibility to win over your probable competitors. Digital marketing is able to create the best connection between buyers and sellers. The simple and quick service keeps your consumers happy. Digital marketing lets you organize campaign for your products by using various media tools. New entrepreneurs look for cost-effective marketing ways. Digital marketing companies are the best solutions that promote their business through an inexpensive way. It improves your business revenue. A well-maintained website always gets good business hike. Engage your website with high quality contents in order to attract good amount of people to your business. Digital marketing platforms are so fast that they swiftly make your website visible to others. [...]

By |2016-10-15T12:22:58+00:00April 12th, 2016|Categories: Research|Tags: , , , , , , , |Comments Off on Engage Your Business with Digital Marketing Company in India to Earn Good Reputation Online

Guide To Using Digital Marketing Strategies for Business Branding

The reason for business marketing is putting your name out there and also brand your business. If looking to brand your business there are a number of strategies that you can use. Some of these strategies include:Email marketingEmails are powerful as they allow you to get into the inbox of your target customers. The cool thing is that most of the people joining your email list are already interested in your product or service. Unlike before when sending emails was a huge pain, nowadays there are many automation software that allow you to automate your emails and send them to hundreds of thousands or even millions of people at a go. (adsbygoogle = window.adsbygoogle || []).push({});

By |2016-04-12T02:36:17+00:00April 12th, 2016|Categories: Research|Tags: , , , , , , , , , , , |Comments Off on Guide To Using Digital Marketing Strategies for Business Branding

What Internet Marketing Services Should I be Investing In?

In a world of unlimited internet marketing potential, where do you begin? http://www.slideshare.net/bright9977/10-leadership-lessons-from-mark-zuckerberg When you step into the world of digital marketing you're arriving in a wild and open frontier that hasn't yet been tamed. Hundreds of services are competing for your business, all promising double-digit returns and unheard of success with their snazzy-sounding proprietary technology. But have they gotten to know your business? Are they in any way familiar with your unique situation and what you've already tried? Of course not, and your best bet is to turn to an expert internet marketing agency who can arrange everything into a neat at tidy plan. Agencies will help you find out where to begin Part of being successful here is not just knowing what to do, but knowing what not do. Some channels and some internet marketing services aren't a good fit for your business, and an experienced internet marketing consultant can help you narrow it down to just what you need right now so that you can start small, think big, and build off of your success achieve sustainable revenue growth.

Career Options in Marketing

As a fresher, marketing graduates can take up an internship in advertising agency, or else they may join marketing department of any organization. Initially they will learn to apply the knowledge they acquired while pursuing MBA Marketing from any of the MBA Colleges in India. The job will ask for 9 to 10 hours at work place with teammates. They may have to travel for the sake of networking, customer/market research and to meet clients. The marketing related positions that are generally available include- Coordinator Consultant Manager Assistant Specialist Executive Planner Director Chief Marketing Officer Some other roles available to marketing graduates in digital media are- Digital marketing E-mail marketing Brand management Advertising E-marketing Social media marketing International marketing Mobile marketing Print advertising Content Writer and Copywriter - Another important role in marketing is that of content writer and copywriter. They have to use creative language in order to sell the products. Also, they need to know HTML or any other web-based language to create the content for marketing. Manufacturing and Production Manager - The major task is to look after product development and management and provide market information. Market Research Analysts - they have to survey in order to know the choices and preferences of the customers along with the demand in market. Customer Service - These personnel communicate with customers and resolve the issues they are facing. Media and PR - Media officers and public relations are also into marketing as they are responsible for introducing the company or the brand to the people. They publicize market campaigns and manage relations with clients. Atypical Job Roles Those who are willing to choose something atypical in terms of career, here are some of the [...]

By |2016-10-15T12:36:14+00:00April 6th, 2016|Categories: Content Marketing|Tags: , , , , , , , |Comments Off on Career Options in Marketing
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