Ignore Mobile Users At Your Peril
If your website is not optimized for mobile traffic then you may be throwing away a boatload of money. If you can afford to have a SEO strategy, social media strategy, content marketing strategy then you cannot afford not to have a mobile traffic strategy.
If you want to increase website traffic and make more sales – Here are some stats that you can’t ignore (*)
- 77% of smartphone users search the internet
- 97% of those who search the internet look for local information
- 68% of smartphone consumers use their phones to help with shopping. They use it for comparing prices, finding out more about retailers etc.
- 42% of smartphone shoppers make a purchase.
- 71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)
- 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads
- Half of those who see a mobile ad take action, with 35% visiting a website and 42% making a purchase
- 84% of these users take action within a day, indicating these are immediate information needs
- 70% have contacted a business, with 61% calling and 59% visiting the local business
A while ago Google released world’s most popular mobile OS (Android). They made it intuitive, easy to use and rich with features. Now we know the reason. Paid search revenue on mobile has witnessed a tremendous growth and now accounts for 19% of its US ad revenue. If the trend continues Google’s mobile search revenue will account for 30% of its US ad revenues and desktop revenues will fall by 43%.
Brightedge Mobile Share report states that US smartphone adoption grew by 30% in 2012 and is still going strong. By the end of 2012, 50% of all internet traffic was mobile traffic.
If your site is well optimized for mobile web browsers and has options like FaceBook login then people will be prompted to make purchases with their handsets.
People are using mobile for more and more local searches and when people are searching local, it means that the need is immediate.
Google has also announced that sites that provide a bad mobile web experience may not be ranked that well.
If you own a local business or any business for that matter optimizing your site for a rich mobile user experience will be a fantastic idea. Most don’t do it because they have no idea of how much traffic and salesthey are losing by not doing anything about it.