Informative Essay Topic Ideas

Essay writing these days is considered an academic activity, restricted to students. But, there are a few who like to pursue it as a hobby. Some may find it soporific, whereas others see it as a medium to express their creativity. Informative essay topics are great for those who want to explore the field of creative writing. These topics require factual information, rather than personal reflections, making it easy for a beginner to write. Of course, as you go on writing, you begin to form your own style, leaving your imprint on it. It goes without saying that writing informative essays requires thorough research. The facts you mention should be accurate and authentic, and they must be arranged in a logical sequence. Besides this, you are more or less free to explore any style of writing that comes to you, be it humorous or sedate. You can be as creative as you wish to be, as long as your essay conveys the correct information to the reader. What follows are several topic ideas, categorized subject-wise. Choose the one that interests you the most and begin. INDEXHistoryBiographiesSportsBusiness and FinanceScience and TechnologyHealthBeyond the Ordinary History Though History may not interest everyone, the topics related to it make for good informative essays. The amount of research you need to do will vary, depending upon the topic. Just ensure that your essay does not sound simply factual. Try to make it informative, without a trace of bias. The Cold War Principles of Nazism Causes of World War I and II The Armenian Genocide The American War of Independence The Industrial Revolution The Rise and Fall of the British Empire [ Top ] [ Top ] [ Top ] Biographies [...]

By |2017-11-07T08:33:32+00:00November 8th, 2016|Categories: Web Design|Tags: , , , , , , , , , |Comments Off on Informative Essay Topic Ideas

The power of wireframes and five ways they help digital strategy

What are Wireframes? Wireframes are the blueprint for all page layouts of the website. The wireframe comprises ugly boring plain boxes but what they represent is critically important.   The wireframe defines the placement of front-end technology (technology the consumer uses to assist his/her buying journey i.e. navigation tools, up sells, filters, product comparison), content (copy, images, video, interactive elements), calls to actions, navigation structure, and how they all intermingle with each other.   Wireframes focus on what each page layout will communicate to the consumers and prioritises the hierarchy of content. Both usability and the user experience are defined at this stage.    Many consider wireframing the first stage of the design process. It should not be looked at in this way. Think of it as the last stage of the planning process. This mindset takes the wireframing process more seriously.   When moving to the design phase, there is a sense of excitement about bringing the plan to visual life. If wireframes are a subset of the design, it becomes rushed and is thought of as an inconvenience, it is keeping the retailer away from the 'sexy' part of the project.    There are also dynamic wireframes known as prototypes. Prototypes are “clickable” wireframes and an effective tool in defining consumer journeys and planning the experience. Wireframes are a valuable reference point for all teams involved in the project and becomes the visual backbone of the digital strategic plan.  Making Wireframes work for you First comes strategy The strategy (or unified focus) defines the planned interactions between eCommerce pillars. This unified focus combined with the use of wireframes manages and preempts the 'stakeholder collision' before the design process begins.    Wireframing develops a visual representation of [...]

By |2017-11-07T08:41:08+00:00November 26th, 2013|Categories: Web Design|Tags: , |Comments Off on The power of wireframes and five ways they help digital strategy

Ryanair gives its homepage a makeover

 Here's the tweet, showcasing the homepage. Morning. We have a surprise for you! Our new @Ryanair home page, the 1st of many changes for http://t.co/cgLkPqmZBx pic.twitter.com/aF9wDUQVkH — Ryanair (@Ryanair) November 15, 2013 The Ryanair website isn't yet mobile optimised, and although there is an app available, it is routinely reviewed as 'not the best' (see app store screenshot below). We've looked at Ryanair before on the blog, and its a website that has previously struggled with user engagement. But all that has to change at some point, and the change has to start somewhere on site, with the homepage a good indicator to customers of things to come. The change is quite marked when you click away from the homepage to explore the 'old' site - with the new header menu present throughout. The change is even more marked when one compares the old homepage with the new. Check out the screenshots below and you'll see that Ryanair has significantly pared down the information on the page, in line with the widely held view that simplicity is what the customer appreciates. The points of user interaction have also been increased in size, with buttons more obvious and looking tantalisingly like they're being prepared for mobile. Old homepage: (click to enlarge) New homepage: (click to enlarge) Still lots to do There is still a lot to do, as performing a simple search for flights from the new homepage, our Editor, Graham Charlton, immediately ran into difficulties. He searched for flights from Newcastle to Barcelona and was returned the page below. There are no flights available and a list of possible reasons why. This is very frustrating for the customer, who shouldn't really be allowed to search [...]

By |2017-11-07T08:41:13+00:00November 17th, 2013|Categories: Web Design|Comments Off on Ryanair gives its homepage a makeover

How online book shops can harness the power of social proof

I'll be using Morrissey's recent autobiography, cunningly titled Autobiography, and controversially published under Penguin's Classics imprint, as the control throughout this article. I figure this book, as widely covered by the media and as polarising as it is, would be prime conversation bait. Waterstone's Waterstones.com has little in the way of social proof evidenced on the homepage. There are no customer recommendations, comments or 'previously bought' links. Let's see what the product page has to offer… Again, not an awful lot of chatter. Below the fold you can see a list of four books that customers also bought. There's little to suggest much in the way of consistency of theme (crime books and Bridget Jones?), so this is clearly a random selection. When you click on the review tab, there's one single review.  Well, one person has rated it four stars and not written anything. Waterstone's runs a blog, which is a really attractive and regularly updated page. However there's little advantage taken with customer interaction. There are very few comments, and there is little encouragement to provide them. This seems like a shame as blogs are a perfect way to encourage conversation and engagement. Here's our trumpet blowing article about the importance of blogging and how it's added to Econsultancy's success. Waterstone's knows exactly what its doing with social, so it's a shame this personalisation, and personality, isn't replicated on the website to encourage more interaction. The Book Depository The most notable feature on The Book Depository homepage is the 'watch people shop' widget. We've covered this in a previous social proof post but it's worth mentioning again. Here in real time you can watch books being purchased across the globe. It's a strangely [...]

By |2017-11-07T08:41:19+00:00November 8th, 2013|Categories: Web Design|Tags: , |Comments Off on How online book shops can harness the power of social proof

10 simple tips for improving mobile form UX

And for more information on this topic, read our post looking at how top retailers deal with mobile checkouts... Align labels vertically Due to the limited space on mobile screens, horizontal label alignment should be avoided as it can cause a number of UX issues. In order to fit a label beside a form field you have to reduce the size of both elements, which causes the design to appear cluttered and makes the fields difficult to click. The difference is highlighted in these forms from Debenhams and New Look, with the former far easier to use.                       Use large fields It greatly improves the UX if your users are able to easily click on the forms without accidentally pressing the wrong page element. Often brands will design large CTAs but fail to give the same screen space to their form fields, when in reality both need to be simple to click. Use GPS If the form requires the user’s location, such as a setting a default retail outlet, then GPS makes the process incredibly simple. Thanks to Google Maps nearly all smartphone owners will have used GPS at some point, so it makes sense to use it as a shortcut where relevant. Make calls-to-action as large as possible This is seems like an obvious point and yet so many retailers still expect their users to press a CTA the size of a pinhead in order to submit the form. I’ve covered this topic in more detail in a post detailing eight tips for designing mobile CTAs, but the main points to note are that CTAs should: Be at least 44x44 pixels. Have plenty of white [...]

By |2017-11-07T08:41:35+00:00October 3rd, 2013|Categories: Web Design|Tags: , , , , , , , |Comments Off on 10 simple tips for improving mobile form UX

Multichannel challenges for modern marketers and how they can be overcome

What do you believe are the foundations of an effective multichannel strategy? Does it essentially rely on the quality of your data? Firstly, get personal with your content and your customers. Marketers need to be aware that their brand messages are at risk of being swallowed up in an abyss, with consumers being bombarded with 30,000 advertising messages a day. It’s essential your business stands out from the crowd – so generic messaging just won’t cut it and a multichannel strategy needs to be customised with personalised content, extending across all channels, be that mobile, email or social. Naturally the quality of data you use is important to provide marketers with accurate analysis of consumer sentiment.  What systems do businesses need to have in place to be able to integrate disparate data sets and use them across marketing channels? Typically what’s missing is an environment that consolidates behaviours from all channels into a single view of the customer. The building blocks are typically there (analytics tools, email platform, CRM, ecommerce, CMS, social media monitoring, etc.) but they’re perpetuating a fragmented view of the customer. The world doesn’t need another marketing tool right now, so we’d advise looking at platforms that can consolidates channels by extending existing native capabilities with ability to pull in data via APIs. Then ability to act on the data is paramount. So the ability to automate communications back out via all channels has to be there too.   Marketers are increasingly capturing behavioural data, but rarely using it to shape campaign strategies. We commissioned research into how marketers use automation in their customer engagement process, and the results validated that behavioural marketers are in fact getting better results.  With so many disparate [...]

By |2017-11-07T08:41:45+00:00September 24th, 2013|Categories: Web Design|Tags: |Comments Off on Multichannel challenges for modern marketers and how they can be overcome

16 alternative lorem ipsum generators to spice up your filler text

Picksum Ipsum Choose from a selection of famous movie stars and behold, some appropriate-sounding text is generated. I expected Michael Caine ipsum to be rendered in capital letters, but that didn't happen. Sample ipsum: "You are as precious to me as you were to your own mother and father. I swore to them that I would protect you, and I haven't. You wouldn't hit a man with no trousers on, would you?" Gangsta Lorem Ipsum  If you're listening to Snoop and on the lookout for some placeholder text then aim here. Sample ipsum: "Lorizzle ipsizzle dolor break yo neck, yall izzle, fizzle adipiscing elit. Nullizzle shizzlin dizzle velizzle, fo shizzle volutpizzle, yo ass, you son of a bizzle vizzle, break it down." Samuel L Ipsum I shouldn't need to tell you that this is NSFW. Sample ipsum: "Do you see any Teletubbies in here? Do you see a slender plastic tag clipped to my shirt with my name printed on it? Do you see a little Asian child with a blank expression on his face sitting outside on a mechanical helicopter that shakes when you put quarters in it?"    Django Ipsum This is Samuel L Jackson turned up to 11. Use sparingly. Sample ipsum: "Those lyin' goddamn time wastin' sonsabitches! Sonsabitches! You just watch, I'm gonna fix their wagon but good!" T'Lipsum Northern folk, or anybody who has been watching Educating Yorkshire should love this. Sample ipsum: "Ey up appens as maybe. Appens as maybe chuffin' nora eeh. Nobbut a lad any rooad wacken thi sen up cack-handed big girl's blouse. Th'art nesh thee soft lad."   Charlie Sheen Ipsum Close your windows, bolt your doors, and brace yourself for action. Sample ipsum: "There's my life. [...]

By |2017-11-07T08:41:50+00:00September 15th, 2013|Categories: Web Design|Comments Off on 16 alternative lorem ipsum generators to spice up your filler text

The new Odeon website: five good, five bad

Five good... It looks good The site is well-presented, nice and clear, with good use of images.  It makes you want to investigate further, and contrasts well with sites such as Cineworld: Nice use of reviews This is great. This information helps when you're not sure what film to see, and a mix of 'professional' and consumer reviews covers the bases well.  Reviews are also well presented, in the Amazon style, with a summary of ratings, good and bad, and the number of reviews left. This allows customers to make a judgement even without reading individual reviews.  So here, an average of four stars from 150+ reviews tells me this might be worth watching (it's pretty good btw).  Auto-complete on search box Auto-complete makes it easier for customers to search, and avoids the risk that searches will be misspelled and produce no results at all.  Clear timetables for each cinema This may be an obvious thing, but so many cinema sites (yes, you Cineworld) make this more difficult than it needs to be.  Here, the films and showing times are clearly shown, along with filters to select only 3D, PG, afternoon films and so on.  Guest checkout Again, this should be a given, but cinema sites have been a little behind the times.  Guest checkout removes a potential barrier to purchase, while the Facebook login adds another easy option for those that want it.  Smooth checkout The checkout is well designed, with clear steps in the process, a persistent reminder of the purchase, time and cost, and easy to use forms.  Five bad... Having to select cinema by drop-down This could be done better. It's OK selecting cinemas from a drop-down, but the bigger the [...]

By |2017-11-07T08:41:57+00:00September 6th, 2013|Categories: Web Design|Tags: |Comments Off on The new Odeon website: five good, five bad

Style and substance: two (accessible) websites which have it all

As a result, when it comes to the aesthetics of a website, every different component must be considered in great detail from the outset of the project to make sure the end result meets the needs, wants and expectations of the site’s users. To make sure each component is designed in the most effective way, thought needs to be given to how all people, no matter what their accessibility requirements are, will use each part of the website. This is a far more in-depth process than requirements-gathering, it’s thinking about the experience people want and expect, the different situations for use, what technology is used, the content that is needed and how it will be consumed. By thinking about people’s behaviour and why they will use a website; how they will move through the digital space, a series of checks can be put in place throughout the design and build stages to ensure every need and expectation is catered for (or at least considered).  Far too often accessibility checks are not put into place at the start of the project and this fundamentally undermines the quality of the experience that will be delivered. A result of such a flawed approach is that changes are made on designs which have already been completed, which are both expensive and time consuming. In the worst case scenario, such changes are not made at all due to time and budget limitations, meaning that the final website doesn’t meet the needs or expectations of its users. It is lacking in quality. By getting the design right at the outset, time and financial requirements can be appropriately planned. This will ensure the site is designed so that many more people can access [...]

By |2017-11-07T08:42:03+00:00August 28th, 2013|Categories: Web Design|Comments Off on Style and substance: two (accessible) websites which have it all

Mind games: using heuristic theory to increase customer spend online

You see, you’re not nearly as rational as you think you are. That’s not an insult. Neither am I.   In fact, humanity as a whole is pretty lousy at making considered choices.  So much so that there’s a whole academic discipline, known as Behavioural Economics, dedicated to the subject (for those looking to get a decent grounding I can’t recommend highly enough Prof Dan Ariely’s book, Predictably Irrational).   Riding roughshod over homo-economicus of the nineteenth century, Behavioural Economics introduces the concept of judgemental heuristics; cognitive rules of thumb, that we use for all but the most simplistic of decision making processes.   These heuristics are invaluable in day to day functioning, enabling decisions to be reached quickly within complex environments such as the stock market, speed dating nights, or driving on the M25 in rush hour, without the need for complex calculations or methodologies.   Heuristic theory suggests that the rational, considered economic decision maker that underpins traditional economic studies is a myth, replaced by humanity as a more emotive beast; responding to mental shortcuts, guesses, and semantic influence. Most marketers understand heuristics, if not academically, then at least on an instinctive level. We use TripAdvisor ratings to trigger social proof heuristics (why make up your own mind when others can do it for you?), create advertising campaigns with stars in white lab coats to trip the authority heuristic, and give away free shampoo samples to activate the reciprocity heuristic (which, incidentally, is why you should never accept flowers from Hare Krishnas in airports).   But how do heuristics translate into ecommerce?  Surely you can’t use a heuristic to persuade your customers to spend more online? Turns out you can. This July I [...]

By |2017-11-07T08:42:10+00:00August 19th, 2013|Categories: Web Design|Tags: , , , , , , , |Comments Off on Mind games: using heuristic theory to increase customer spend online
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