10 Things To Kickstart Your Digital Career

Image Credit: Bethany Legg via Unsplash   So you’ve decided to take the plunge into digital marketing – congratulations! Digital marketing is one of the most diverse and exciting industries out there. New technologies, new audiences and new disciplines are cropping up every day. And as this growing industry continues to expand into more areas of our lives, the opportunities for innovation are endless. This is a great career choice for the innovative and fearless, and is perfect for self-starters. Here are 10 things you can do today to kickstart your digital career. Seek out influencers An eagerness for learning is vital for all who want to ‘make it’ in this constantly evolving industry. The nature of digital marketing means that search algorithms and the ‘rules of the game’ are constantly shifting. With more advertising platforms and audiences than ever before, sifting through the abundance of advice articles isn’t easy, but it’s worth it if you want to stay ahead of the learning curve. Some influential voices to seek out in the first instance include Rand Fishkin at Moz blog, Neil Patel at Quicksprout, and Search Engine Land’s Danny Sullivan — read, share, and curate their content. Participate in digital marketing training Learning the skills and tools of the trade will help you decide which areas of digital marketing you most want to pursue in your new career. You can complete a digital marketing training course over the space of 12-18 months, learn the skills you need to succeed, and gain an apprenticeship within a marketing company. No need to enrol on a digital marketing course at a University, simply check out the this provider of digital marketing training in London, and start applying! [...]

By |2017-08-10T13:38:26+00:00August 9th, 2017|Categories: Training|Tags: , , , , , , , |Comments Off on 10 Things To Kickstart Your Digital Career

CSC Announces Merger with Enterprise Services Segment of Hewlett Packard Enterprise to Create Global IT Services Leader | Business Wire

TYSONS, Va.--(BUSINESS WIRE)--CSC (NYSE: CSC) today announced that its Board of Directors has unanimously approved a plan to merge the company with the Enterprise Services segment of Hewlett Packard Enterprise (HPE). The strategic combination of the two complementary businesses will create one of the world’s largest pure-play IT services companies, uniquely positioned to lead clients on their digital transformations. The new company is expected to have annual revenues of $26 billion and more than 5,000 clients in 70 countries. The merger is expected to be completed by the end of March 2017, subject to shareholder and regulatory reviews and approvals. Following the transaction, CSC and HPE shareholders each will own approximately 50 percent of the new company’s shares. The transaction is intended to be tax-free to CSC and HPE and their respective shareholders for federal income tax purposes. Today’s announcement comes six months after CSC separated into two publicly traded companies: CSC, to serve commercial and government clients globally, and CSRA, which serves public sector clients in the United States. Both CSC and HPE’s Enterprise Services segments have been on upward trajectories, showing significant improvements in financial performance and client satisfaction scores. Following completion of the transaction, Mike Lawrie, who currently serves as chairman, president and CEO of CSC, will become chairman, president and CEO of the new company. Meg Whitman, HPE’s president and CEO, will join the new company’s Board of Directors, which will be split equally between nominees of CSC and HPE. CSC’s current CFO, Paul Saleh, will continue in that role after the transaction closes. Mike Nefkens, the current EVP and GM of HPE Enterprise Services, will report to Lawrie and will become a key part of the new company’s executive team. [...]

By |2017-11-07T08:33:31+00:00November 18th, 2016|Categories: Training|Tags: , , , , , , , , |Comments Off on CSC Announces Merger with Enterprise Services Segment of Hewlett Packard Enterprise to Create Global IT Services Leader | Business Wire

KPA Online DOT Hazmat Course Streamlines Certification

Lafayette, CO (PRWEB) June 04, 2012 KPA announced today that it has completely overhauled its signature DOT Hazardous Materials Training course. The DOT Hazardous Materials Training course certifies dealership and service center employees to handle hazardous materials based on DOT Hazardous Materials regulations. Revisions in the course give employees more control over the training process, cutting down on the amount of time it normally takes to complete DOT training. In addition, the course incorporates real world examples from dealerships and service centers as part of interactive scenarios that help employees apply what they have learned to their jobs. DOT Hazmat Certification is required every three years for employees who package, mark, label, load, unload, block, brace, segregate, ship, and/or transport hazardous materials as part of their job. Certification is traditionally a time-intensive process with a “blanket approach” that covers each of these interactions in detail. KPA’s online DOT Hazardous Materials Training course saves time without compromising required information by presenting participants with a series of questions based on their job functions. This way, employees can choose to opt-out of sections where they don’t need certification, although employees who need full certification will still need to take the complete course. The online DOT Hazardous Materials course features activities like determining which common car parts are hazardous, deciding whether or not you’re qualified to handle certain hazardous materials situations, selecting the correct packaging for hazardous materials, and filling out shipping papers. “There isn’t another online course like it on the market, especially not one that’s tailored to the automotive industry,” says Eric Schmitz, Vice President of Products and Business Development at KPA. “KPA’s online DOT course offers the most personalized experience and highest level of relevant interactivity [...]

By |2017-11-07T08:33:32+00:00November 12th, 2016|Categories: Training|Tags: , , , , , |Comments Off on KPA Online DOT Hazmat Course Streamlines Certification

Fast Track Web Technology (2016-11-10, Etc Venues – Liverpool Street, London, United Kingdom)

{elcr} You probably use the web everyday, but if asked to explain how apps work, what the cloud is or what exactly is meant by 'big data' would you be able to? In an era of fast-moving digital communications and technological innovations, understanding how the web works is not only useful for your day-to-day work, it's imperative. View full post on Training from Econsultancy

By |2017-11-07T08:33:34+00:00April 16th, 2016|Categories: Training|Tags: , , , , , , , , , , , , , , |Comments Off on Fast Track Web Technology (2016-11-10, Etc Venues – Liverpool Street, London, United Kingdom)

Mastering Digital Project Management (2016-11-15, Etc Venues – Liverpool Street, London, United Kingdom)

{elcr} Digital project management is a key skill, projects won’t be successful by themselves. There are often competing priorities, the scope isn’t fully defined and then keeps on growing. This two-day course will provide you with a good grounding in all areas of digital project management. By tailoring an agile approach to digital projects, you will be able to plan your project, handle evolving requirements, manage communications and assess progress. View full post on Training from Econsultancy

By |2017-11-07T08:33:35+00:00April 14th, 2016|Categories: Training|Tags: , , , , , , , , , , , , , |Comments Off on Mastering Digital Project Management (2016-11-15, Etc Venues – Liverpool Street, London, United Kingdom)

Usability and User Experience (2016-11-17, Etc Venues, Tenter House, London, United Kingdom)

{elcr} As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You’ll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion. View full post on Training from Econsultancy

By |2017-11-07T08:33:35+00:00April 13th, 2016|Categories: Training|Tags: , , , , , , , , , |Comments Off on Usability and User Experience (2016-11-17, Etc Venues, Tenter House, London, United Kingdom)

Coding for Digital Professionals (2016-11-15, Etc Venues, Tenter House, London, United Kingdom)

{elcr} Coding for Professionals is a one-day, hands-on training session on how web technology works for non-technical business professionals who manage web sites or web teams.  At its heart will be coding sessions in which you will learn how HTML, CSS & Javascript work and how they work together. Using these coding sessions as our foundation, we will also be exploring the working principles behind tagging and tracking (and how it is used for analytics), dynamic content (how content from databases or from APIs is embedded into a web page) and responsive design for mobile.  We will also review the power of coding to transform the way organisations work. View full post on Training from Econsultancy

By |2017-11-07T08:33:37+00:00April 10th, 2016|Categories: Training|Tags: , , , , , , , , , , , , , |Comments Off on Coding for Digital Professionals (2016-11-15, Etc Venues, Tenter House, London, United Kingdom)

Multichannel Marketing and the Customer Journey (2016-11-23, Etc Venues, Tenter House, London, United Kingdom)

{elcr} Consumers don’t see “channels”. They only see brands to facilitate their needs in the moment. Yet despite this, businesses are often structured, resourced and budgeted around individual marketing channels, which can lead to a disconnect between consumers and brands….or even within businesses themselves. This is no chalk and talk session. Using a case study throughout the day, this practical one-day course provides you with the strategic planning tools to take a compelling campaign proposition to market, with a multichannel marketing strategy that ensures you can deliver the right content, to the right person, through the blend of channels they prefer. Having mapped out the multichannel activation plan for your brand, you will then gain an understanding of the key measures and how to bring these together in a meaningful context. View full post on Training from Econsultancy

By |2017-11-07T08:33:37+00:00April 10th, 2016|Categories: Training|Tags: , , , , , , , , , , , , , , |Comments Off on Multichannel Marketing and the Customer Journey (2016-11-23, Etc Venues, Tenter House, London, United Kingdom)

Marketing to Generation X and Y

If you?re trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y. http://www.youtube.com/watch?v=GxPORDbmNm0 Who is Generation X? Gen Xers were born between 1965 ? 1976 and make up about 17% of the U.S. population. As a whole, this group is both independent and skeptical, existing in the shadow of Baby Boomers. As this group moves into their 30s and 40s, Gen Xers are establishing themselves as consumers who are starting families and buying homes. Who is Generation Y? Individuals born between 1977 ? 1994 are considered Gen Yers and make up about 25% of the U.S. population. This group is generally idealistic, optimistic, and patriotic. They consume media in extremely fragmented ways, representing the next big wave in our demographic makeup. Gen Xers and Gen Yers have a number of things in common. Both groups grew up with recessions, single-parent households, cable TV, the Internet and other personal technology. Consequently, these groups consume media differently than earlier generations. Communicating with them through traditional marketing channels can be difficult. So, how can you reach these groups, communicate your message, and get them to take action? The answer is more traditional than you think. In combination with online marketing, direct mail is one of the most powerful ways to market to both Gen X and Y. According to a recent study conducted by InnoMedia, NuStats, and Vertis, 87% of Gen Y and 86% of Gen X bring in the mail the day it?s delivered. 73% of Gen Y and 68% of Gen X retail direct mail readers have used coupons received in the mail. Gen X and Y consumers [...]

By |2017-11-07T08:33:37+00:00April 10th, 2016|Categories: Training|Tags: , , , , , , , , , , , |Comments Off on Marketing to Generation X and Y

Personalisation – Enhancing the Customer Experience (2016-12-08, Etc Venues – Liverpool Street, London, United Kingdom)

{elcr} Are you looking to take your website and your marketing to the next level? Are you focused on providing a more personalised experience to your prospects and customers? This one day course will show you how to achieve the many different ways of personalising. You’ll discover how data, combined with technology can be used to provide very personal customer experiences, which not only help to deliver more revenue but also increase customer lifetime value. View full post on Training from Econsultancy

By |2017-11-07T08:33:37+00:00April 10th, 2016|Categories: Training|Tags: , , , , , , , , , , , , , |Comments Off on Personalisation – Enhancing the Customer Experience (2016-12-08, Etc Venues – Liverpool Street, London, United Kingdom)
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