Email Marketing Industry Census 2017

The 11th annual Email Marketing Industry Census, published in partnership with Adestra, is based on the largest UK survey of email marketers. The census takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR). With 11 years' worth of data to assess, this provides an unparalleled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating. Over 1,000 respondents took part in the 2017 Census, which took the form of an online survey in February and March 2017. What you'll learn Find out how a variety of trends around email practices, budgets and opinions have changed over 11 years. Discover other marketers' opinions on what the future of email will look like. Benchmark your own practices with the activities of marketers maximising their email efforts. Understand the challenges organisations are facing in improving their email capabilities. Key findings from the report Marketers get to grips with automation, helped by improved technology Email reigns supreme when it comes to delivering ROI, though companies must do more to measure success Companies are still under-investing in a channel which drove an estimated £29bn in UK online retail sales in 2016 Companies continue to adapt to consumer use of different devices True personalisation at scale remains elusive for many businesses, though more companies [...]

By |2017-04-20T18:49:51+00:00April 20th, 2017|Categories: Research|Tags: , , , , , , , , , , |Comments Off on Email Marketing Industry Census 2017

IT Marketing Consulting In Phoenix

I have consulted in Chicago, L.A., St Louis and now in Phoenix, Phoenix is a tough market, there seems to be a gluttony of consultants in the fields of marketing, SEO, Page ranking and overall digital marketing. Unfortunately there?s not a gluttony of clients to serve, so your best bet if you?re a consultant in any of these area?s, is to create your own niche, develop a skill, specialty or provide a service that is unique to everyone else in the field. I have done just this, having been in the business for 20 years plus, and been down in the trenches, I know what works and what does not, I have seen the results based on technologies that work and the one that are just fads are the result of they?re own marketing blitz, and fortunately for me and anyone willing to go the extra yard, hard work and innovation are still the keys to success and at Vital Computer Service that?s what we employ. While it seems SEO and first page results by way of Google seem to be hot in the marketing world of Phoenix, Arizona, I still believe there are other avenues to go, gorilla marketing (flyers, resident mailings, cold calling, mass email campaigns etc etc) are still profitable. I also believe that a lot of improvement can be made to the techniques now employed in SEO, and they ware quite simple, my experience here in Phoenix, AZ with others who are in the SEO arena, is that they attempted to flood the internet with meaningless content filled and packed with the keywords and phrases they think will bring the traffic to they?re site, this might work a little for a [...]

By |2017-04-20T18:54:10+00:00April 6th, 2017|Categories: Research|Tags: , , , , , , , , , , , , |Comments Off on IT Marketing Consulting In Phoenix

The Rise in Social Media Marketing Are you keeping up? Over the last few years social media has grown and grown, with Facebook and Twitter dominating the space. The popularity has not only grown among consumers it is slowly taking over all aspects of business life too, with marketers ensuring that social media is implemented into marketing strategies - according to recent research two thirds of companies say that social media provides tremendous opportunities for their business. The key long term purpose of social media marketing is to build brand awareness, increase engagement with customers and suppliers and increase traffic to your website which subsequently raises the probability of converting those visitors into customers. The social media leader In July 2010 the number of people using Facebook reached to an almighty 500 billion users, making Facebook the clear leader of the global social networking phenomenon. According to recent research, Facebook is the second most visited website in the UK ? 1 in 6 internet pages viewed in the UK was a Facebook page. Therefore, as Facebook continues to evolve the benefits for businesses to get involved are endless. Businesses can create their own company ?page? on Facebook and customers and suppliers can share their experiences, post reviews and the company can promote special offers, news and more importantly, link back to their own website. Tweet tweet As of June 2010, close to 125 million people use Twitter, an online based service that lets people ? and organisations ? send frequent and short updates to their followers. Twitter is extremely valuable to organisations large and small because it is much more instant and interactive than any other online channel available. Customer service/reputation management Social media marketing doesn?t just provide another [...]

Beyond Brexit

In the early days since what the media seems obliged to refer to as 'The Shock Referendum Result', wild predictions abounded as to what Brexit would mean for business. The pound fell, climbed then fell again. Depending on who you listened to, major multinationals were pulling staff out of the UK, or pouring cash in. The only thing that was certain was that nothing was certain. There was a strong temptation to shut up shop until the lunacy had passed. While a single referendum in this island nation sent shockwaves around the world, it was not the first – nor will it be the last – major event to threaten to throw businesses off course. Now, time has delivered some perspective on the issue. In Beyond Brexit, Econsultancy looks back on the lessons marketers must learn. We examine how brands can future-proof their strategies against similar periods of uncertainty, establish contingencies and create enough organisational agility to roll with the political, economic and cultural punches. Folding in learnings from our sister publications Marketing Week, Design Week and Creative Review, the report explores the global impact of Brexit on digitally-driven, marketing-led brands from the perspectives of talent, data, technology and analytics. These four areas are the ones most likely to be impacted by Brexit and yet are also most capable of stabilising business in uncertain times. Research from Econsultancy

By |2016-10-15T11:13:37+00:00September 3rd, 2016|Categories: Research|Tags: , |Comments Off on Beyond Brexit

Secrets of Elite Analytics Practices

Overview The pursuit of growth through improved customer experience is driving companies in every sector to build new capabilities in customer analytics and improve on existing ones. This report explores the relationship between these efforts and business results. Secrets of Elite Analytics Practices, produced by Econsultancy in association with IBM, examines a variety of different disciplines within analytics for their maturity and impact on key performance indicators. The report is based on a survey of 225 executives at the director level and above at organizations reporting revenues over $ 250 million in 2015. Respondents were also qualified based on geography and knowledge of ecommerce, marketing and analytics. Better information leads to happier, more profitable customers. This logic is borne out by results; companies with strong capabilities in multiple disciplines of customer analytics see an advantage over their peers in tangible metrics such as conversion rate, customer satisfaction and even revenue growth rate. Key topics covered The relationship between the strength of specific capabilities and results. The ranked benefits of analytics practices. The meaningful differences in customer journey analysis between companies with strong and weak capabilities. The important challenges to overcome for companies wanting to elevate their analytics practices. The analytical capability that correlates with the greatest improvement on conversion rate. Download the report to learn more. Research from Econsultancy

By |2016-10-15T11:14:16+00:00August 19th, 2016|Categories: Research|Tags: , , , |Comments Off on Secrets of Elite Analytics Practices

The Japan Digital Report

The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or even just curious about the country and its digital landscape. Additionally, the report provides detailed information about marketing on LINE, the most culturally significant digital platform in Japan presently. Through the data, the charts and the commentary, the report will help marketers looking to make a case for investing more in the country and provide a foundation for further research. Topics covered include: Demographics. How does Japan compare to the rest of the world? Digital readiness. What is the current state of internet and mobile technology in the country? Digital landscape. What are the main web, social, search, video and ecommerce sites in the country, and how do they operate? Research from Econsultancy

By |2016-08-07T18:08:43+00:00August 7th, 2016|Categories: Research|Tags: , , |Comments Off on The Japan Digital Report

Marketing in the Age of Artificial Intelligence

Artificial intelligence is able to bring together disparate data, platforms and technology to deliver against the ever-rising customer expectations. Consequently, marketers must continue to adapt. Indeed, they will need to adapt their jobs as all roles will be impacted by artificial intelligence, from creative directors to CMOs to advertising executives. This is not the stuff of Hollywood films where menacing robots drive out humans, but the practical stuff of task-based artificial intelligence: narrowly focused powerful capabilities that artificial intelligence offers to marketers right now. To thrive and survive in the AI revolution, marketers should engage with AI and not avoid it. The Marketing in the Age of Artificial Intelligence report aims to demystify what AI is now and could be in the future, explaining why its adoption is driven by customer behaviour and why you should be thinking about artificial intelligence now. The report also includes suggestions about how marketers can begin to engage with AI to gain a better understanding of its impact. What you’ll learn What artificial intelligence is and is not. Why the age of artificial intelligence is upon us. How artificial intelligence is changing customer behaviour. How marketer behaviour should change. What to expect next from artificial intelligence. Who should read this report? This guide has been written primarily for C-suite and marketers but is equally applicable to advertising or marketing teams. Research from Econsultancy

By |2016-08-04T00:10:38+00:00August 4th, 2016|Categories: Research|Tags: , , |Comments Off on Marketing in the Age of Artificial Intelligence

Trends and Priorities in the Media and Entertainment Sector

Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and future, with many having high aspirations but held back by culture and siloed budgets. The report, which is based on a survey of more than 200 senior-level marketers and executives in North America, discusses where the sector's digital trends are headed and the strategic priorities for media and entertainment companies as they attempt to stay ahead of the curve. The media and entertainment industry is responding to change with a set of interlocking strategic priorities focused around data, addressable audiences and technology partnerships. Throughout the trends report there are signs that media organizations are working to better understand their consumers and build the new capabilities to serve them. You'll discover findings around: What are media companies' top strategic priorities? How media companies are looking to partnerships to address emerging needs in addressable audience expansion. Are KPIs changing to accomodate the new priorities of media companies? How technology is a focus but media marketers struggle with selling it into the enterprise. Which technologies are media companies pursuing to improve their digital capabilities? Download a copy of the report to learn more. Research from Econsultancy

By |2016-07-31T06:08:28+00:00July 31st, 2016|Categories: Research|Tags: , , , , |Comments Off on Trends and Priorities in the Media and Entertainment Sector

Digital Intelligence Briefing: Taking Advantage of the Mobile Opportunity

The Taking Advantage of the Mobile Opportunity report, produced by Econsultancy in association with Adobe, examines the extent to which marketers have embraced mobile marketing, and how organisations are approaching and implementing mobile strategies. The third annual iteration of our mobile research – part of the Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe – revealed that marketers recognise both the outsized role of mobile and the challenge of providing a great experience when there is no margin for error. More than 4,000 marketers and digital professionals took part in this year’s survey, giving us a great glimpse into how organisations are approaching and implementing mobile strategies across all channels. Findings include: The proportion of organisations describing themselves as ‘mobile-first’ has more than doubled in the last two years, with those based in North America leading the way. Companies are continuing to invest in their mobile capabilities, with 60% increasing their 2016 spending and only a tiny fraction moving away from their mobile investments. The average proportion of ecommerce revenues being transacted on mobile devices has increased by 75% since 2014, reaching 28% this year. Nearly three in five (57%) organisations are aware of the different technologies available to support their mobile strategies. Mobile is considered to be extremely important for customer experience - exceeding the importance of the desktop site. Econsultancy's Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. You can access the other reports in this series here. Research from Econsultancy

By |2016-10-15T11:33:33+00:00July 16th, 2016|Categories: Research|Tags: , , , , , , , , , , , |Comments Off on Digital Intelligence Briefing: Taking Advantage of the Mobile Opportunity

The Future of Content Marketing

Brands recognise that content is a vital way to reach and engage with consumers, whether they’re selling biscuits or bank accounts. What is proving challenging is getting these organisations to realise that content is no longer a bolt-on; something to be added into a website when time allows. Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative output. The Future of Content Marketing report, published in association with Oracle Marketing Cloud, examines how content marketing has changed and how brands need to alter their approach to remain current and relevant. Themes explored Data-driven content marketing. Whether overt or not, content is always custom. Bi-directional content. In an omnichannel environment, content is not a one-way communication, it is a conversation. Automation. Customers are aware of the inauthenticity of automated responses to human questions but on the flip side are happy to receive automated content if it is intelligently designed and delivered. Multinational multichannel. Navigating customer segments in a single territory already encourages an exponential growth in the amount of content needed to engage with customers. Moving content across borders only exacerbates the problem. Measurement. The future of content goes far beyond driving results in search or unique web visits. Social. While social platforms are becoming the hub for content conversations, little has changed when it comes to the importance of remaining relevant and authentic on social. Interruption is fine, even in one-to-one messenger conversations, as long as it fits both criteria. Utility. Successful content is always going to be useful content. Methodology The methodology involved two main phases: Phase 1: Desk research to identify relevant issues and opportunities for content marketing, examining the current landscape and how it is evolving. Phase 2: A series of in-depth interviews with a number of senior [...]

By |2016-10-15T11:34:02+00:00July 12th, 2016|Categories: Research|Tags: , , , , , , |Comments Off on The Future of Content Marketing
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