Starting A Home Based Popcorn Business Why start a home based Popcorn business? It?s one of the few businesses that can be started with a small investment and can bring big returns. Starting a your own home based popcorn business has many advantages. You can work from home. You can work part time or full time. You can keep your full time job. You choose how you want to sell your popcorn products. You can start out small. You don?t need any inventory to start. You choose the hours. You can get more tax breaks. Now is a great time to start your own home based popcorn business. There are many different ways to market popcorn you are selling. You can work county/state fairs with a kettle corn pot or with a mobile popcorn cart or in a concession trailer selling fresh popcorn and popcorn balls. Maybe you prefer to market your own brand of gourmet popcorn flavors to sell over the Internet or in local stores. If your a people person you can sell to the crowds at ballgames, fairs or carnivals. Many online popcorn companies will drop-ship the products for you. This is great way to operate a home based popcorn business without having to stock products or make your own popcorn. You can keep working your regular job and operate your popcorn business at home. When you are ready you can take your business full time. When you buy popcorn at a ballpark, fair grounds, amusement park? Have you noticed the volume of people eating popcorn and the amount of sales? Have you ever wondered how good their business is? It is a very profitable business. You can make a 80-90% profit margin! Now think back [...]

By |2017-11-07T08:33:31+00:00November 17th, 2016|Categories: Online Copywriting|Tags: , , , , , , , , , , , , |Comments Off on Starting A Home Based Popcorn Business

Latest Online Copywriting News

Three online copywriting tips supported by research When you are writing for the web you typically cannot choose your audience, so your readers may require more time than you think to understand your writing. And in our age of short attention spans, difficult reading could mean that many people will not ... Read more on Econsultancy (blog) 30 Trigger Words to Use in Your Online Writing for More Connections & Results Imagine this: you publish a blog post that you've worked for a full week on. You wrote it, re-wrote it, edited it, and fine-tuned it and now you're ready to share it with the world. Naturally, you send a proud announcement to your email list. Only to ... Read more on Search Engine Journal Secrets that will help master your B2B copywriting skills Do you ever look at your website and think that it could be better, but don't know exactly where to begin? That's the stance of all too many B2B marketers today; products and services that rock, and pages with brilliant design, but nothing spectacular ... Read more on B2B Marketing Online (blog)

By |2016-10-15T11:58:54+00:00April 25th, 2016|Categories: Online Copywriting|Tags: , , , , , , , |Comments Off on Latest Online Copywriting News

How to Close Inbound B2B Sales Leads in 6 Steps

As we all know, lead generation is the marketing process of stimulating and capturing interest in order to develop a pipeline for Sales. But in most B2B businesses, their marketing funnel is more like a leaky colander. So I've perfected: 'The definitive 6-step B2B inbound sales check-list'! There's a wealth of information available online nowadays, buyers do a lot of their research online before ever wanting to speak to someone in the Sales team. Today's buyers are able to research and shop around for services so that the purchasing cycle is increasingly directed by THEM NOT YOU. But that doesn't mean that your sales team is obsolete, far from it! A survey by Acquity Group revealed that more than 95% of corporate buyers still call upon the assistance of Sales in the purchasing process. inbound leads, B2B sales leads What this means is that sales and marketing teams must work together to drive decision making with a joined up process. So if your marketing team are generating inbound sales leads, how do they join-up activities to sales? The jargon calls this "alignment of the sales and marketing cycle to that of the buying cycle'. Put more simply; it's a consultative sales process where you don't sell, you help the customer buy. It's a subtle but important difference: According to Hubspot, there are six key principles to the inbound sales process: Research - use wisely the lead intelligence gathered by your inbound marketing Ask - when about this insight to make sure you've got everything you need Listen - active listening, making sure you hear and understand what they say Teach - respond to what you hear and how you can overcome their challenges Qualify - [...]

By |2016-10-15T12:34:30+00:00April 7th, 2016|Categories: Online Copywriting|Tags: , , , , |Comments Off on How to Close Inbound B2B Sales Leads in 6 Steps

10 common online copywriting mistakes

{elcr} But digital writing requires a unique approach that caters for the way people read online, i.e. through scanning the page for information that is relevant to them.  In this post I’m going to cover 10 common online copywriting mistakes I come across regularly when reading content.  1. Bad headlines Headlines are hard. It can take a relatively long time to come up with what is essentially just a few words, but it is important to get your headline right.  It is the first thing people will see, and makes the difference between them clicking to read more or scrolling on by.  Your headline should be eye-catching, not overly long, and descriptive enough that people will know what to expect from the post without seeing any of the content.  This latter point is vital because the headline will often appear in isolation on social media or within an email newsletter, etc.   2. No subheadings This is a sin punishable by the worst kind of tutting and head-shaking, not to mention a speedy click back to Google.  If you don’t include multiple subheadings you make it very difficult for readers to scan through your content and pick out the information that is relevant to them.  Each subheading should be descriptive enough to stand on its own, giving the reader a very clear idea of what is included in that section.  3. The ‘wall of text’ Arguably the most offensive of all online copywriting faux pas.  Upon being faced with an enormous block of uninterrupted text on a web page, most people will swiftly search for an escape route. Why? Because it is a violent sin against the eyes.  Break your copy up into short paragraphs, [...]

By |2017-11-07T08:33:39+00:00April 7th, 2016|Categories: Online Copywriting|Tags: , , , , , , , , , |Comments Off on 10 common online copywriting mistakes

How typography will help your responsive website stand out

{elcr} Be responsive, accessible and different When someone uses the term ‘accessibility’ in the context of web development, they’ll likely be referring to the practice of ensuring that users who require assistive technologies are able to use your website. However, the topic of accessibility is far wider ranging than the aforementioned scope. Rather, it is ensuring that anyone regardless of device is able to use your application. With such a wide-ranging array of internet-enabled devices (phones, tablets, etc), it’s important that your application caters for these devices in seamless way. “Oh, here is another big picture website…!” Hamburger menu? Check. Full screen image? Check. Scroll prompt? Check. Did you ever get a sense of deja vu? Chances are, the website you’re looking at is ‘responsive’ - meaning the same webpage will fit in different screen sizes nicely, with the same functionality on offer. But why don’t you make a separate m. website instead? Chances are you’ve seen a URL in your address bar whilst on your mobile that is prepended with an ‘m’ subdomain. The vast majority of the time this’ll denote a standalone mobile-specific website, that is entirely separate from the desktop version. There are some major drawbacks with this model: Maintenance overhead and development costs associated with several disparate codebases. Reliance on potentially brittle device detection. In contrast, a responsive website incorporates the same underlying codebase, with its responsive nature coming from adaptations of its user interface based on environmental variables. These include screen resolution, aspect ratio, and orientation. This concept provides a leaner approach throughout the project lifecycle. In addition to the technical decisions when constructing a responsive website, design considerations are also incredibly important. A typical responsive website, with hamburger menu [...]

By |2017-11-07T08:33:42+00:00April 1st, 2016|Categories: Online Copywriting|Tags: |Comments Off on How typography will help your responsive website stand out

How To Improve Your Business Using Internet Marketing Services

For gaining online visibility it becomes necessary that you are using internet marketing services to give your business a competitive edge in today market. Thus it is important that your website is easily available when the internet visitor searches for it. The kind of visibility that online internet marketing services provide to a website is marvelous and exceptional. Internet marketing services is one way of making your business known to the general public and it brings target users to your website in the most cost effective way possible. Thus this will increase your profit because increasing the traffic in your website will automatically increase your clients or customers list. An internet marketing services includes Search Engine Optimization (SEO) services, Pay Per Click (PPC) services, Social Media Optimization (SMO) services and many more. These services play a very pivotal role in giving the website the much desired visibility. The high ranking in search engines is crucial as today almost all the Internet surfers use them to find out information, or about a product or service. So SEO is the process of making websites search engine friendly so that they attain top position in search result pages. So for increase your website visibility it's a good idea to contact professional Internet marketing company to manage these services as they are specialized in their fields. Nowadays there are lots of companies that are providing online internet marketing services and search engine marketing services. Internet marketing services are many, and choosing the right service for the right product is very important. Per Pay Click (PPC) is another method through which you can increase the website traffic, this phenomena is about paying for an advertisement on the search result page [...]

By |2016-10-15T12:46:55+00:00March 30th, 2016|Categories: Online Copywriting|Tags: , , , , , , , , , |Comments Off on How To Improve Your Business Using Internet Marketing Services

How SEO and Digital Marketing Are Useful For Website Owner

SEO stands for Search Engine Optimization, which means making better position of a website in search engine result page on the basis of keywords and phrases. It comes under Digital marketing category. Various processes have to be done to maintain a proper rank and position in search results like presite activity, on-page optimization, off page activity. SEO is not a one day activity, for making website popular online all these things take time and needs patience. Now a days several websites are making their place over the internet market and some of them are doing SEO as a mandatory because without online marketing no one knows about the product or services they offers. Some companies like Flip-kart, Snap-deal runs on this only, without doing SEO they cant live in the market. Similar to training institutes and other educational organization because client now a days is very smart, before adopting the services he/she first do the research over the search engines and then they decide to adopt services and business. A good web designer should know how to do SEO because a huge amount of money is invested in making a website. If the designer does not know how to get traffic on website he/she will not be able to drive required traffic. It becomes easier to get maximum click on website if the website in pure SEO friendly. SEO means quality work, efforts and most important is patience. It takes several months to get traffic and proper rankings in search engine like google, yahoo etc. Search engines follow several algorithms on the basis of which page rank is decided. The higher the ranking, the possibility of number of clicks increases. For the SEO [...]

By |2016-10-15T12:48:57+00:00March 28th, 2016|Categories: Online Copywriting|Tags: , , , , , , , , , , , , , |Comments Off on How SEO and Digital Marketing Are Useful For Website Owner

A day in the life of… Head of Editorial at Government Digital Service

{elcr} Please describe your job! What does a Head of Editorial in UK Government do? I’m responsible for the overarching editorial strategy for our blogs platform - which is home to over 80 government blogs.  I work with colleagues across government to encourage and support blogging as an important communication tool. I’m also responsible for the content on the Government Digital Service (GDS) blog - my role is similar to an Editor-in-Chief; I plan and commission content, edit posts, as well as working with other GDS teams to make sure their content is reaching the right audiences, and that they’re receiving the right level of support. Whereabouts do you sit within the… government? Who do you report to? GDS is technically part of Cabinet Office, and day to day my work feeds into the strategy and development of the Head of Digital Engagement and Design. What kind of skills do you need to be effective in your role? You need to be really organised, and pretty ballsy; but you also need to balance that with a patient, supportive nature. You need to have a deep understanding of the workings of central government, and be confident enough to be a leading advocate for the platform and its processes. It’s my responsibility to make sure that teams and individuals across government have the skills and support they need to blog successfully, and autonomously. You need to be a strong communicator, and have a really strong, developed editorial approach. Tell us about a typical working day… I check emails first thing and deal with anything urgent. I’m a parent, so I make sure my daughter gets off to school before either heading into Holborn or to my home [...]

By |2017-11-07T08:33:51+00:00February 25th, 2016|Categories: Online Copywriting|Tags: |Comments Off on A day in the life of… Head of Editorial at Government Digital Service

Four brands with a brilliantly funny tone of voice

{elcr} Innocent Drinks Innocent is arguably the global benchmark for consistent ToV.  Its strapline, ‘We make natural, delicious drinks that help people live well and die old’, pretty much sums things up.   Website When you enter the homepage you’re immediately hit with Innocent’s informal, easy-going way of talking.  The navigation menu is a perfect example of this, using words and phrases such as ‘things we make’, ‘us’ and ‘bored?’.  Sometimes it can go wrong for brands when they try to deviate from the bog-standard menu labels. You tend to think, ‘What the hell am I actually clicking on here?’ But in this case, notwithstanding ‘Bored?’, it’s still obvious what they lead to.  If you scroll down to the bottom of the page you can see the ToV again in the contact information, a section of a site that is not generally associated with entertainment value.   Aside from the fact that Innocent’s office is called ‘Fruit Towers’, it refers to the ‘bananaphone’ under the contact us section and uses colloquial language such as ‘useful stuff’.  Under the ‘things we make’ section of the site, not only is there some stunning product imagery, there are also further examples of playful language (‘no funny business’).  This is the Innocent Drinks timeline/history. As you can see it doesn’t take itself too seriously... Finally, it’s worth mentioning the blog content. It’s ridiculous. In a good way. The most recent post teaches you what a penguin is. This has nothing to do with the Innocent product but everything to do with its brand.  Packaging Some of my favourite examples of Innocent’s ToV actually appear on its packaging. Thankfully it has a gallery of its best past packaging efforts on its [...]

By |2017-11-07T08:33:55+00:00January 26th, 2016|Categories: Online Copywriting|Tags: |Comments Off on Four brands with a brilliantly funny tone of voice

14 safety precautions for inexperienced content writers

{elcr} 1. Beware common grammatical errors Know when to use 'less than' and when to use 'fewer than'. Here's a guide. Remember that 'Coca-Cola is launching a campaign' (a brand is singular). Check your personal pronouns, are they the object or the subject of the sentence? Okay, for some people this is second nature. Others aren't as precise with their grammar. The important thing to remember is that descriptive grammar means that as long as you and your readers are reasonably happy, that's what matters (not the rules). For example, ending my sentences with a preposition is not something I worry about. 2. Don't contravene copyright law If you're not using your own images or photographs, make sure you source an image that is free of copyright. This may be an image with CC0 applied, meaning you can use it without accreditation. Or, it could be an image with some rights reserved, perhaps requiring you to attribute it to the original author. I get a lot of images from Pixabay, which exclusively contains CC0 images. They often show up in a Google image search with a filter applied to show only images available for reuse (simply click 'search tools' and then 'image rights' in a Google image search). Wikipedia is also a great source of imagery, as is Flickr. But be careful, Wikipedia and Flickr images will show up in search but you'll only be able to see the details of their licenses if you click through and investigate (see below). In general, Wikipedia is a safe bet that offers variety when Pixabay doesn't suit.   3. Avoid temporal confusion If you're intending to write a piece of evergreen content, try not to date it with references to the current year. Yes, [...]

By |2017-11-07T08:33:59+00:00January 8th, 2016|Categories: Online Copywriting|Tags: |Comments Off on 14 safety precautions for inexperienced content writers
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